To: STEAMROLLER who wrote (53811 ) 2/9/1999 1:35:00 PM From: songw Respond to of 119973
USWC Search Tecnology To Be Used on MSFT Portal Microsoft's signs a 5 year deal with Looksmart looksmart.com making it the primary search engine for its portal MSN.com this AM "MSN Makes Search Offering More Robust With Looksmart's Comprehensive Category And SiteListings Microsoft Signs Agreement With Looksmart to Provide MSN With Web Directory Content REDMOND, Wash., Feb. 9 /PRNewswire/ -- Microsoft Corp. (Nasdaq: MSFT - news) today announced it has named Looksmart(SM), the Internet's leading category-based Web directory, as the primary provider of Web directory content for the MSN(TM) network of Internet services. The licensing agreement will help strengthen the search and navigation features offered by MSN. Since integrating its Internet services into one consolidated network last year, MSN has increased its reach from 31 percent to approximately 40 percent of all U.S. Internet users, making MSN one of the fastest-growing portals. Looksmart, the second-largest privately held Web property and a leading Web directory, has also experienced rapid growth. Page views have increased from 150,000 per day a year ago to more than 8 million per day." biz.yahoo.com Looksmart is privately held- so traders have so far ignored the news. But completely overlooked by the market is that tiny US Wireless USWC subsidiary Mantra Technologies announced last month that it had licensed its advanced search technology to Looksmart....and will be now used on Microsoft's portal. From December- "Mantra Technologies, Inc. Licenses Advanced Directory Search Technology To LookSmart SAN RAMON, Calif., Dec. 24 /PRNewswire/ -- U.S. Wireless Corporation's (Nasdaq: USWC - news) subsidiary, Mantra Technologies, Inc. has licensed to LookSmart(SM) an enhanced directory search application, based on its proprietary Context Synthesis™ technology. LookSmart, a leading Web directory and search tool, has deployed this application to further enhance the quality of searches in LookSmart's editorially selected Web directory. Mantra Technologies' next-generation navigation technology extracts and identifies the relevant part of Web content to enable better, more targeted Web navigation. By integrating the technology into LookSmart's directory, users' searches will return even more relevant Web site matches than before. biz.yahoo.com USWC trading 1s Worth watching-if the market sees the MSFT connection it could rocket