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Non-Tech : Nike -- Ignore unavailable to you. Want to Upgrade?

To: Adam Nash who wrote (2295)	2/9/1999 4:18:00 PM
From: Duker	Respond to of 2403

I agree with everything you said. Check out eastbay.com It is not a terrible effort. --Duker

To: Adam Nash who wrote (2295)	2/9/1999 5:51:00 PM
From: Duker	Read Replies (1) \| Respond to of 2403

Nike Sees Improved Outlook; Still Cautious On U.S. Footwear By Philana Patterson NEW YORK (Dow Jones)--Things look a lot better than they did a year ago for Nike Inc. (NKE), company officials said Tuesday. Last year, business was difficult in Asia and the U.S., resulting in a glut of inventory. Since the close of fiscal 1998, which ended May 31, Nike, of Beaverton, Ore., has reduced total inventory 20%, according to Chief Operating Officer Tom Clarke, who spoke to reporters following an analyst meeting here. Advance footwear orders for the first two months of fiscal 2000 are positive, Clarke added. In fiscal 2000, the company expects "double-digit" revenue growth in its Asia-Pacific region, Clarke said. In the U.S., apparel revenue is expected to be flat or down. The company is "cautiously optimistic" regarding U.S. footwear sales, Clarke said. The company's investment in World Cup marketing opened a bigger opportunity in Europe than the company expected. Nike expects the business to grow 25% in fiscal 2000. Rationalization of retail space should help, Clarke said. The slump in demand for athletic goods has forced retailers to reduce their plans for new stores. Clarke said athletic retail executives he has spoken to have talked more about improving their existing business as opposed to adding new real estate. Apparel, which has been a sore point for the industry, appears to be doing better. Sales of Nike apparel delivered in the last six weeks have shown improvement, Clarke said. Segmentation will become an increasingly important part of Nike's strategy, according to Andy Mooney, Nike's vice president of global brand development. Nike's first major stab at segmentation began with its Tuned Air shoe, which was only available at Venator Group Inc. (Z) stores for a time before being offered to other retailers. Tuned Air shoes retail between $125 and $140 a pair. Venator operates stores such as Foot Locker and Champs. "The exclusive launch of Tuned Air was a tremendous success for both Nike and Venator," Mooney said. The company plans to continue segmentation into other product lines so that consumers won't see the same selection in every store. And Brand Jordan is continuing despite Michael Jordan's retirement from the National Basketball Association. The company is extending the line to 16 products in fiscal 2000 that will retail between $90 and $140. Nike will also introduce a Brand Jordan shoe that merges running and training technology called "Trunning." The shoe will make its debut in the fall. -Philana Patterson; 201-938-5360