To: Frank Ellis Morris who wrote (96482 ) 2/9/1999 6:00:00 PM From: Mohan Marette Respond to of 176387
<--OT-->Internet Ad Revenues Top $1 Billion For First Time Hi Frank: Say I think Dell can use some of that Ad money,I say do it,banner ads,wholesale auction of discontinued products,Computers & accessories that came back through 'asset recovery' plan (I guess that is a fancy way to denote returned leased products,you like the 'channel/retail' thing) spin the dang thing off or something,go portal even,'coz papa needs them shoes very very soon.<g> ==================== 4.55 p.m. ET (2155 GMT) February 9, 1999NEW YORK — Internet advertising revenues for 1998 totaled a record $1.3 billion at the end of the third quarter, the Internet Advertising Bureau said Tuesday, with spending on track to reach $2 billion for the year. According to the quarterly IAB Advertising Revenue Report, the results were the first time spending exceeded $1 billion in one calendar year and prove that the Internet is a legitimate advertising medium. "This report is the biggest endorsement yet from the marketing and advertising communities that online advertising is here to stay as an integral component of their marketing and branding plans,'' said Rich LeFurgy, IAB chairman. Started in 1996, the IAB report represents data from more than 200 companies representing over 1,200 web sites. It is considered a leading indicator of trends in online advertising. Buoyed by the strong results, LeFurgy said told a teleconference that he expects 1998 Internet advertising revenues to hit the $2 billion mark, more than twice the amount reported in 1997. The report found that advertising revenue through the nine months ending in September increased by 121 percent over the year-earlier period. Although the third quarter tends to be a seasonally slow quarter, Internet advertising revenues reached $471 million in the period, a 116 percent increase over the same quarter in 1997, contributing to the strong overall growth. In a breakdown of the revenue, the report said the top 10 Internet publishers accounted for 70 percent of the total, reflecting the ongoing consolidation of web companies within the industry. Consumer-related advertising dominated the ad categories, followed by computing and financial services. Pointing to an increase in more creative forms of advertising such as television commercial-like interstitials, interactive rich media ads and e-mail sponsorships, LeFurgy said the industry was showing strong signs of evolving. "I don't expect that banners are ever going to go away, but what this signals is that there is continued innovation,'' he said. LeFurgy also predicted that the industry would start to see a significant increase in cross-media buys in 1999, with advertisers making media purchasing deals across both traditional and online mediums. "We're starting to see this kick in earnest and it's a tremendously important evolution for the industry because it leverages cross media synergies, and from a revenue standpoint, it speaks to longer deals and deals of higher valuation,'' he said.