To: Roofman who wrote (69 ) 2/10/1999 9:39:00 AM From: Instock Respond to of 2420
Related News: Media coverage of OnLine Mortgages. Wednesday February 10, 9:03 am Eastern Time Company Press Release SOURCE: MortgageAuction.com MortgageAuction.com Launches National Roll-Out of First Online Home Financing Auction ...MortgageAuction.com thinks "consumer" and guarantees the lowest rate ATLANTA, Feb. 10 /PRNewswire/ -- MortgageAuction.com, the nation's first Internet site that matches prospective borrowers with mortgage lenders in a real-time competitive auction format, announces today the beginning of its nationwide roll-out. After a series of highly successful regional pilots, MortgageAuction.com is initiating an aggressive national campaign that includes prominent exposure on Internet search portals and real estate sites, as well as radio and print advertising. The widespread interest in MortgageAuction.com is a reflection of the growing interest in online mortgages. Forrester Research predicts the online mortgage market to reach $91 billion by 2003. ''The response has been outstanding,'' says MortgageAuction.com Vice President of Marketing, Teresa Caro. ''Borrowers like the simple approach with the lowest guaranteed rate and lenders enjoy lower marketing costs because they are able to select and preview loan requests that meet their specific needs.'' (Participating lenders may use the ''Auction Review'' as often as desired, but are only charged a fee for winning bids.) Consumers nationwide are now able to locate the lender offering the most competitive home loan package -- at no cost and no obligation -- through one easy, secure, online auction form. Rather than ''rate shopping,'' borrowers using MortgageAuction.com have their anonymous credit profiles posted to the daily auction, and participating lenders make bids (in the form of interest rate and fee quotes) for individual loan files. The auction closes the following business day at 1:00 PM, at which time the prospective borrower and lender each receive e-mail notifications so that they may begin the formal application process. The loan requests on MortgageAuction.com represent a melting-pot of borrowers' needs, including: loan amounts as low as $40,000 and as high as $1.2 million; loans for the purchase of a new home, rate and term refinance, cash out, and home equity; and credit profiles ranging from A+ to credit impaired. The diversity of loan requests and borrower profiles has attracted an equally diverse group of participating lenders, including national lending institutions, mortgage banks, local mortgage companies, and e-commerce lenders. ''We are providing a unique e-commerce solution to loan origination,'' says Kathy Nunnally Anemogiannis, president of Real Estate Industries, Inc. ''MortgageAuction.com is just one part of our overall strategy to leverage web- based solutions in the real estate industries.'' Headquartered in Atlanta, Ga., MortgageAuction.com is a wholly owned subsidiary of Real Estate Industries, Inc. Real Estate Industries, is a family of e-commerce companies dedicated to empowering consumers and industry professionals in all aspects of the real estate transaction. Through its subsidiary companies, MortgageAuction.com, RESICOM Analytics and EquiTran Real Estate Services, Real Estate Industries offers an integrated suite of web- based applications, fulfilling the diverse needs of consumers and professionals. SOURCE: MortgageAuction.com