To: Mohan Marette who wrote (96835 ) 2/10/1999 12:05:00 PM From: Dorine Essey Read Replies (3) | Respond to of 176387
Technology News Dell Will Expand Wares For Online Business (02/09/99, 4:33 p.m. ET) By Mo Krochmal, TechWeb NEW YORK -- Dell's online cash register will soon ring up more than just computers, said the company's CEO, Michael Dell, to investors Tuesday. The Dell website attracts 100 million visitors per year, said the 33-year-old entrepreneur at the Goldman Sachs Technology Investment Seminar here in New York on Tuesday. Of that traffic, 20 percent go into the online computer store. And it continues to expand -- now selling more than $10 million daily in products produced by the Round Rock, Texas-based Dell. The company said it expects to conduct 50 percent of its sales over the Internet within the next couple of years. Part of that will be by offering a wider range of computer-oriented products, Dell said. "There are lots of opportunities to expand," he said. "People are buying a lot of things -- printers, software, cameras, services." Dell, for many, is the model for the transformation IT is making in business. The company has not only used its website to sell directly to consumers, but has used the Internet to establish direct relationships with its business customers, letting them purchase online. The use of IT has allowed Dell to streamline its processes and cut its inventory to just seven days, the CEO said. In doing so, Dell has become Wall Street's darling. One-thousand dollars invested in 1990 would be worth more than $500,000 today. The company has grown its share of the PC market in the United States to 13 percent market, up from 10 percent in 1997, according to International Data Corp., in Framingham, Mass. Dell shipped 7.4 million computers in 1998, according to Dataquest, in San Jose, Calif. Still, in the third quarter of last year, Dell's sales were less than Wall Street expectations, despite a 55 percent increase in earnings. The computer maker reported revenue of $4.82 billion, below analyst estimates of $5 billion. Dell is expected to announce its fourth quarter results on Feb. 16. While Dell is regarded as one of the world's leading PC makers, some analysts are questioning whether it is really more of an Internet company with a product. "You'll see Dell leveraging that interaction to sell peripherals, software, and accessories," he said. "Our revenue in that space already exceeds companies that claim to be in that business on a dedicated basis." Related Stories: Michael Dell 1999: The Year Of The Hybrid Sales Model? Search Archives Quotes & Data • DELL - profile Top Stories Lycos CEO Defends Deal, Sees Sell-Off Overdone Amazon Will Offer Refunds Virus That Deletes Other Viruses Found Engineers Drive Craze For MP3 Audio Players Print this story Send as e-mail = See our Tech Encyclopedia