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Non-Tech : Enamelon (ENML) - Does anyone follow this? -- Ignore unavailable to you. Want to Upgrade?

To: paulmcg0 who wrote (766)	2/11/1999 4:42:00 AM
From: TheLineMan	Read Replies (2) \| Respond to of 863

It's going to 0. Look at their burn rate. It may take 9-24 months - but they are heavily committed. No company can survive with this kind of discounting on its one an only product line. Take away the discounting on the product line and sales would collapse. Probably will tuck this one away long term - looking for bankruptcy within 12 -24 months. Look at it ==>$23 million in losses on $9 million in sales. The more they sell the more they lose. $19 million to go! and no sign of consumer acceptance. biz.yahoo.com Last quarter is $5.3 mil in sales and $5.5 mil in losses. All I can say is if you lose $1+ on each $1 sale you're in touble. Not as spectacular as SATH or PRFM but a $0 stock price is a 100% gain. biz.yahoo.com If you look at the SuperMercado shelves it's still selling at a discount to everything else. Actually, I was thinking that may be they are saving the coupon costs - by directly discounting the stuff on the shelves.