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Technology Stocks : PROGRAMMER'S PARADISE (PROG) -- Ignore unavailable to you. Want to Upgrade?

To: Bruce A. Thompson who wrote (638)	2/11/1999 9:14:00 AM
From: Tony van Werkhooven	Read Replies (1) \| Respond to of 2383

A new news release: Related Quotes PROG 0 +0 delayed 20 mins - disclaimer Thursday February 11, 8:44 am Eastern Time Company Press Release Programmer's Paradise-R-, Inc. Signs Exclusive Distribution Agreement With Premia-R- Corporation, Publisher of Codewright-R- SHREWSBURY, N.J.--(BUSINESS WIRE)--Feb. 11, 1999--Programmer's Paradise(r), Inc. (Nasdaq: PROG - news), the international software marketer, stated today that it has signed an exclusive distribution agreement with Premia Corporation, the publisher of CodeWright, the number one selling programmer's editor. CodeWright, introduced in 1991, was the first programmer's editor designed to exploit the power of the Microsoft(r) Windows(r) environment. Subsequent product releases have featured ground-breaking capabilities that have helped programmers worldwide maximize their productivity. Under terms of the agreement, Programmer's Paradise will have exclusive North American sales rights through its distribution channels to wholesalers. Bill Willet, Chairman and Chief Executive Officer of Programmer's Paradise, commented, ''As a result of our leadership position with our customers and our increasing growth and success in the Internet channel, Premia Corporation chose us to form this exclusive distribution agreement. We view this partnership as an excellent opportunity to expand our distribution business and attract additional customers while enhancing our catalog and Internet business with Premia's quality products.'' Doug Root, Director of Sales and Marketing at Premia, stated, ''We believe that Programmer's Paradise can do for software development tool retailing and distribution what Amazon.com has done for the book business. Programmer's Paradise is making rapid progress on behalf of publishers like Premia by combining their traditional strengths - brand names, database marketing, a large end-user customer base, merchandizing, and order fulfillment - with the power of the Internet.'' Don Kinzer, President of Premia Corporation, added, ''Programmer's Paradise's brand, reputation and overall strength servicing the software development community convinced us that this was an excellent opportunity to partner with a strong distributor to market our full line of Premia products. Their multi-pronged strategy for wholesale distribution, Internet delivery, catalog marketing and corporate relationship selling insures the exposure we are looking for in all the places where professional developers seek software development tools.'' Premia Corporation, based in Beaverton, Oregon, specializes in developing and distributing tools for professional software developers. To request a press copy of CodeWright, contact Elizabeth Marx at Premia Corp. 9615 SW Allen Blvd., Beaverton, OR 97005. Phone: 503-641-6000. Fax: 503-641- 6001. Email: emarx@premia.com. Programmer's Paradise(r), Inc. is an international marketer of software targeting the software development professional and information technical professionals within enterprise organizations. Programmer's enhances software development productivity by providing a single-source for software development tools from industry-leading vendors selected on the basis of features, quality, price and warranty. The Company offers over 35,000 SKUs from more than 2,000 publishers and manufacturers, and distributes these products through multiple distribution channels. Programmer's Paradise Web site is www.pparadise.com. Bill Willett can be e-mailed at bill.willett@programmers.com. The statements in this release concerning the Company's future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company's distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs. -------------------------------------------------------------------------------- Contact: Programmer's Paradise®, Inc. Bill Willett Chairman and Chief Executive Officer (732) 389-8950 bill.willett@programmers.com or Investor Relations: Morgen-Walke Associates Donna Stein,Cindy Reid,Jill Meleski (212) 850-5600 Press Relations: Eileen King Morgen-Walke Associates (212) 850-5600