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To: Steve Reinhardt who wrote (2370)	2/11/1999 1:00:00 PM
From: DiViT	Read Replies (2) \| Respond to of 3493

Hisense's DVD Prices Lowered 02/11/99 AsiaPort Daily News: China Science Times Page 2 (c) Copyright 1999 Alestron, Inc. All Rights Reserved. CHINA, February 11, AsiaPort -- The news that Hisense had lowered its DVD price to 1999 RMB yuan. This has caused a sensation in Shandong and throughout the country. DVD has a much larger capacity than VCD and its clarity is more than 500 lines. With advanced technology and a large number of talents, Hisense Group has got into DVD market successfully and lowered the prices, which shows that Chinese DVD tends to be mature.

To: Steve Reinhardt who wrote (2370)	2/11/1999 4:22:00 PM
From: Ram Seetharaman	Read Replies (1) \| Respond to of 3493

At $ 5.75 and below, I am buying again. Thanks for the info.

To: Steve Reinhardt who wrote (2370)	2/11/1999 8:56:00 PM
From: Synapsid	Read Replies (1) \| Respond to of 3493

One good point about ESS's diversification into modem chips is that it increases the average ESS chip content of each PC, since the modem(+audio) chipsets go for $20, instead of the $5 or lower (a bit of a guess) associated with audio chips. If ESS has scored more design wins like the recently announced HP design, this will be a substantial revenue contributor. A similar trend of increasing average chip ASP should be associated with the transition from ISA to PCI audio. Overall this change in product mix could have a favorable effect on revenues, and possibly (hopefully) on gross margins, although the company was cautious on this point in the conference call.