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Microcap & Penny Stocks : WCTI (Wordcruncher Internet) Search Engine of the future. -- Ignore unavailable to you. Want to Upgrade?

To: MilesM who wrote (2980)	2/11/1999 1:31:00 PM
From: riposte	Read Replies (1) \| Respond to of 5300

Companies Sue Over Banner Ads February 11, 1999 By Michele Masterson InternetNews.com Associate Editor Business News Archives A common practice in the Internet advertising industry recently sparked two lawsuits, with many more expected to follow. The controversy centers around allegations that targeted banner ads are being purchased by competitors of two famous companies that direct search engine users to a different company or brand. [TEXT DELETED] Several more similar cases are in the offing, a direct threat to search engines, who rely mainly on advertiser revenue. Targeted keywords sell for roughly $40 per thousand displays, non-targeted banner ads go for $25 per thousand impressions. The Internet advertising business is indeed lucrative: on February 10, the Internet Advertising Bureau reported $1.3 billion in revenues for 1998. [REMAINING TEXT DELETED] FULL TEXT @ internetnews.com