NAB Sees NDS Innovations From Digital ENG To Interactive TV; KNDS Live TV Show on the NDS NAB Stand Demonstrates Leading TV Digital Broadcast Technologies
02/10/99 Business Wire
(Copyright (c) 1999, Business Wire)
NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Feb. 10, 1999--NDS, the world leader in digital broadcasting solutions, will be continuing its mission to help drive the digital broadcasting era at NAB this year (April 17-22).
NDS will launch new products and solutions in areas such as ATSC transmission, Interactive TV, consumer devices and Digital Electronic Newsgathering. The NDS stand at NAB will show broadcasters all the TV technology and business management systems to get a digital broadcast network into reliable operation, with the benefit of the flexibility to take advantage of the revenue generating digital developments of the future.
"From a new market two years ago, digital broadcasting is developing rapidly. Our aim to is ensure that we can deliver the best solutions to our customers to help them profit from digital TV. This will mean leveraging our skills and know-how and working closely with other key players to offer 'best of breed' solutions," says Dr. Abe Peled, CEO of NDS.
"Our stand at NAB will show that not only are we delivering complete digital end-to-end systems, but that we also understand and are building systems and business solutions for the new revenue generating opportunities allowed by digital -- such as interactivity, targeted advertising and cross marketing of TV to consumers."
Building on its 1998 ATSC launch successes for US broadcasters such as WXYZ, WJBK, WTXF, WSB, KTVU and KTLA, the NDS stand will be showing a fictional, but totally real-life, US station -- KNDS. The station will be operating a real-time, end-to-end NDS ATSC/HDTV digital broadcast system on the NDS stand.
This display will include new NDS products such as the compact ATSC encoder and will help broadcasters to fully understand the workings and requirements of digital headend transmission systems.
A key theme of NDS' NAB attendance this year will be "Openness." The company will demonstrate that it has the most open digital broadcasting technology on the market and is expected to make major collaboration announcements with key industry players. These agreements will ensure that broadcasters can benefit from open, flexible solutions as they forge their way into the digital era.
Brand new products at NAB will include:
-- Digital Electronic News Gathering -- Using COFDM modulation,
Digital Electronic News Gathering means that live digital video
feeds from urban and mountainous areas can be fed to the studio
un-interrupted while avoiding typical multipathing and ghosting
problems faced by current analog transmissions. Trials in the
United States, Germany, Australia, England and Ireland have shown
that Digital Electronic News Gathering is far superior to
traditional ENG techniques as well as being far easier to
operate. The NAB stand will host a live demonstration of Digital
Electronic News Gathering.
-- NDS' extended TV concept and solution -- This solution integrates
local storage (hard disk or writable DVD ) into the digital TV.
Much more than a tapeless VCR, the extended TV concept allows the
TV to automatically record and provide virtual genre specific
channels for each member of a household. It also provides
advertisers with new methods to more accurately target their
specific audience. The NAB stand will have full working
demonstrations of how NDS' extended TV concept will change the
way that consumers watch TV.
-- Value@TV -- NDS' solutions for interactive advertising and
programming. There will be live demonstrations on the stand of
how Value@TV allows broadcasters to make TV programs more
engaging and how advertisers can involve the viewer in their
messages and in innovative promotions and special offers.
-- ATSC Compact encoder -- NDS' new ATSC compact digital encoder
will be on show for the first time at NAB. This unit can be
configured for either 480p60, 720p60 or 1080i operation, or it
can be configured to handle all formats within the same box.
NDS experts will take part in the NAB conference program, as
follows:
-- Abe Peled, CEO
Digital TV delivers new opportunities for broadcasters, advertisers
and consumers
-- Dov Rubin, Vice President and General Manager, NDS Americas
New ways to generate revenue from Interactive TV
-- Mike Knowles, Group Manager, Pre-Sales Technical Support and
Solutions Engineering
MPEG Splicing
-- Barry Hobbs, Director of End-to-End Support
DSNG: Getting the news feed to the studio
-- Barry Hobbs, Director of End-to-End Support
Designing the digital television transmission network
About NDS
NDS, headquartered in the UK, with operations worldwide, provides end-to-end solutions for digital broadcasting through the company's research, development and manufacturing activities. NDS is a recognized leader in digital video compression and conditional access, and has proven systems integration and global support capabilities.
NDS is providing its advanced technologies, products and services to many of the current and planned satellite and terrestrial broadcasting systems around the world. In addition, over 10 million subscribers around the globe use NDS conditional access systems to receive Pay-TV satellite and cable services.
NDS plays a major part in developing open systems and the international standards for the digital broadcasting arena, providing the technology and market know-how to implement standards such as MPEG-2, DVB, ATSC, SMPTE and DTTV. The company continues to make a major commitment to R&D, with over 700 of its 1,450 plus employees dedicated to its pioneering development work at research centers in Israel, the U.S. and the UK.
NDS is a subsidiary of News Corporation (NWS), a leading global media company. NDS has won many awards for technology including an Emmy from the National Academy of Television Arts and Sciences and three Queen's Awards, one for Technology and two for Export. NDS is on the World-Wide-Web at: ndsworld.com.
CONTACT: NDS Americas Inc. Lisa Hobbs, 949/725-2548 lhobbs@ndsamericas.com or NDS Limited Margot Field, + 44 181 476 8158 mfield@ndsuk.com or Platform Gay Platts/David Bramley, +44 (0) 181 964 9149 gplatts@platform.demon.co.uk
06:09 EST FEBRUARY 10, 1999
Contact: CONTACT: NDS Americas Inc. Lisa Hobbs, 949/725-2548 lhobbs@ndsamericas.com or NDS Limited Margot Field, + 44 181 476 8158 mfield@ndsuk.com or Platform Gay Platts/David Bramley, +44 (0) 181 964 9149 gplatts@platform.demon.co.uk
06:09 EST FEBRUARY 10, 1999
|
