SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Biotech / Medical : PFE (Pfizer) How high will it go? -- Ignore unavailable to you. Want to Upgrade?


To: BigKNY3 who wrote (6998)2/11/1999 10:41:00 PM
From: James  Read Replies (1) | Respond to of 9523
 
BigKNY3,

Just a line to extend my continued gratitude for your informative posts. Don't ever stop!

In the past 48 hours, I can't seem to see a newscast without the mention of Celebrex. This is really starting to gain momentum.

Best regards,

James



To: BigKNY3 who wrote (6998)2/12/1999 11:08:00 AM
From: Anthony Wong  Respond to of 9523
 
Medical Tribune The Top 200 Rx Drugs
Issue: February 18, 1999
medtrib.com



To: BigKNY3 who wrote (6998)2/12/1999 5:07:00 PM
From: Anthony Wong  Respond to of 9523
 
02/12 15:00 INTERVIEW-Celebrex prescriptions gain momentum

By Susan Nadeau

CHICAGO, Feb 12 (Reuters) - Monsanto Co.'s <MTC.N> G.D. Searle
and Co. pharmaceutical unit said Friday that it expects its new
arthritis pain drug Celebrex to generate more than 100,000 new
prescriptions in its fourth week on the market.


In an interview, Searle's chief operating officer, Al Heller, said the
drug, which has had the second-fastest start of any new drug, is
gaining on the leader, Pfizer Inc.'s blockbuster impotency drug
Viagra. Searle is co-marketing Celebrex with Pfizer <PFE.N>.

"The numbers suggest we'll have a week of over 100,000 new
prescriptions," Heller said. "Our expectation is we should continue to
see this rise in new prescriptions for an extended period of time."

According to a report by pharmaceutical information provider NDC
Health Information Services, from Saturday to Tuesday of this week,
Celebrex's fourth full week in the market, the drug generated more
than 45,500 prescriptions nationwide.


For the full week ended Feb. 5, Celebrex's third week on the market,
there were more than 80,500 Celebrex prescriptions, and in the first
three weeks that number totaled more than 132,000, NDC estimated.

Celebrex is the first of a new class of Cox-2 inhibitors to be approved
by the U.S. Food and Drug Administration. It was designed to treat
pain and arthritis without causing the serious gastrointestinal side
effects often seen in drugs such as aspirin and ibuprofen.

Cox-2 drugs inhibit the Cox-2 enzyme that triggers pain, but not the
Cox-1 enzyme that protects the lining of the stomach. Searle has said
more than 107,000 Americans are hospitalized each year from
stomach ulcers and other complications, and as many as 16,500
people die.

Stephen Scala, an analyst with Cowen & Co., said Celebrex
prescriptions will likely beat his first-month estimates.

"It's off to a very, very good start, which we anticipated," Scala said.

Doctors are prescribing the drug even before Searle's main
marketing push, Heller said. Next week the company will hold a
meeting to brief its sales representatives on the drug. The official
marketing campaign will kick off on Feb. 22.

A question remaining, however, is whether insurance and managed
care companies will agree to pay for Celebrex. At an average cost of
$2.42 a day, Celebrex is comparable in price to other brand-name
arthritis treatments, but much cheaper generic treatments are
available.

At this point, Heller said, some smaller organizations and hospitals
have agreed to cover Celebrex, and no major organizations have
outright denied it. The process of gaining coverage of a drug can take
60 to 120 days, he said, and Searle expects answers from the major
players in 30 to 60 days.

Heller said Celebrex is expected to save insurers money currently
spent on anti-ulcer drugs, as well as doctor and emergency room
visits and hospital stays.

"There's a real pharmaco-economic story to be told here," he said,
adding that outside data has shown "this drug is not only
therapeutically advantageous but also economically advantageous."

Heller said Searle intends to launch direct-to-consumer advertising of
Celebrex, but declined to give details.

Shares of Monsanto were off 19 cents, at $47.375.

moneynet.com@NEWS-P2&Index=1&HeadlineURL=../News/NewsHeadlines.asp&DISABLE_FORM=&NAVSVC=News\Company



To: BigKNY3 who wrote (6998)2/12/1999 5:16:00 PM
From: Anthony Wong  Read Replies (1) | Respond to of 9523
 
02/12 15:10 Pfizer studies action against Chinese "Viagra"

WASHINGTON, Feb 12 (Reuters) - The makers of Viagra, the
best-selling impotence drug, said on Friday they were checking to
see whether a Chinese herbal drug that uses the same name is
violating their trademark.

Pfizer <PFE.N> spokesman Andy McCormick said it was clear the
Chinese herb wais not the same product as Viagra, but the company
was checking its legal options.

The privately run herbal drug firm Shenyang Pharon Pharmaceutical
Co. Ltd. in northeastern Shenyang city launched its drug "Weige
Kaitai" -- the same name in Chinese as Viagra -- this week.

"We think that maybe this is a trademark infringement of the actual
name. We are going to look at that," McCormick said in a telephone
interview.

McCormick said Pfizer was conducting safety and efficacy trials of
Viagra in China. "We will be filing with the authorities later this year,"
he said.

McCormick said it was important to point out that Viagra, known
generically as sildenafil, is a tried and tested drug, while the Chinese
product is an herbal medicine. "Our efficacy and safety are
well-known and well documented," he said.

He said 54 countries have now approved Viagra, which was launched
last April. It is available in 40, and seven million prescriptions
worldwide have been written for the drug.

Viagra is popularly known in China and Hong Kong as "Weige". In
Taiwan, Viagra is registered under the Chinese name "Wei Er
Gang", literally meaning "fierce and strong".

A packet of eight capsules of Weige Kaitai sells for 95 yuan ($11),
while the diamond-shaped blue pill manufactured by Pfizer fetches
$48 per capsule on the Chinese black market.


moneynet.com@NEWS-P1&Index=0&HeadlineURL=../News/NewsHeadlines.asp&DISABLE_FORM=&NAVSVC=News\Company