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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: melinda abplanalp who wrote (2147)	2/12/1999 8:08:00 PM
From: unclewest	Read Replies (1) \| Respond to of 2489

the alu guys also said (with a big grin) they are considering an ipo. alu has proven the perfume on line business model. do you know what 400% compounded growth does to a profit forecast? PRFM is the largest retailer with instant discount brand recognition. ask your wife if she has heard of perfumania. then ask her if she has heard of alu. i have been harping on this. our PRFM guys are very bright. i can't imagine that a perfumania.com IPO is not in our near future. just too much money at stake not to do it. PRFM could take on a big partner at the same time. in fact, they probably already have it all set up. this PRFM e-commerce set-up has been very professionaly put together and presented. very dedicated to insuring an instant business success. don't get faked by a bunch of shorts posting constant nonsense. PRFM does not even have to show an on-line profit to have a huge ipo. look at amazon. they sell books. and remember PRFM is already a worldwide company. you will love this one at Christmas. unclewest

To: melinda abplanalp who wrote (2147)	2/12/1999 8:19:00 PM
From: Jay Fisk	Read Replies (3) \| Respond to of 2489

The CNBC perfume puff piece with ALU is worth at least a million buck to ALU. Revealing that they had locked in exclusive high traffic web locations three years ago with AOL and Yahoo is farsighted. Emphasized location, location, location. Comparing PRMF to ALU financially, the numbers are wacko. ALU should be in the high 20's and PRFM should be 3. It is unfortunate that PRFM screwed up their CNBC piece last week. It could have been positive, they should have provided CNBC with a tape of pro-video shots of product, store interiors, happy shoppers etc and set up the interview shot anywhere but a parking lot. ALU obviously knows how to work the media. Ten points. No position in either.