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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: melinda abplanalp who wrote (2165)	2/13/1999 12:15:00 PM
From: Paul Fitzgerald	Read Replies (4) \| Respond to of 2489

Hi Melinda, Unclewest, et al, I just signed up for S.I. so I could respond...been watching your posts for the last couple of weeks. I presently have about 5k shares of PRFM, average price of about 8. Bought into the pre-launch hype of the internet sight, should of sold at 13, hoped all the announcements would turn things around, now holding for the long term. After all the DD and research I have done, (never to late, right?) I believe in this company and their product. With the unbelievable growth of the internet and e-commerce, they seemed to be well positioned for the long haul. Only time will tell, but I have spoken with their PR folks and it seems we are going to have to give them at least six months to a year to see, or hear about any significant reports of sales on the internet sight. They need to be careful in their initial reporting due to the possibility of skewed numbers due to Valentines day. I think the piece on CNBC bodes well for both companies, free publicity is always nice. One thing I haven't seen mention of here, is that ALU is only doing around 1-2 million dollars a year in sales, compared to 180 million for PRFM. One cannot forget that they are nations leader in retail sales for perfume! Their stores are now driving shoppers to the web sight, which eventually means they can start closing non-productive shops, cutting overhead, (i.e. Egghead) and become much more profitable. Its a simple formula for success... Just one question to you, what would an IPO for the internet division mean to us shareholders? Do you think it would drive the PRFM price up initially? or would it allow us to get in on IPO shares? Good luck to all of you and I will continue to look for your comments. Trying to stay away from the Yahoo board, bunch of idiots infesting the thread....