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To: GST who wrote (39993)	2/14/1999 1:00:00 AM
From: Sarmad Y. Hermiz	Respond to of 164684

William, GST, Thanks very much for education. Goodnight everyone. (Michigan time) -Sarmad

To: GST who wrote (39993)	2/14/1999 1:30:00 PM
From: Glenn D. Rudolph	Respond to of 164684

I would like to show how a company that spent more money to grow and had inadequate gross margins became known as the fastest growing company in its industry group and was the best investment of all time. I was even told that when Service Merchandise entered my market that I would have difficulty competing. Their management were brilliant, etc. I am not certain I can obtain old enough data since I do not subscribe to Hoovers and do not plan on doing so. I will do my best to make a retailer comparison between SME and AMZN: Service Merchandise Co. Inc. Enter Symbol: A diamond seller in the rough, troubled Service Merchandise is the nation's largest catalog showroom retailer, with more than 350 stores in 34 states. It is the #2 mass-market jewelry retailer in the US (after Zale Corp.), selling fine jewelry and watches. Service Merchandise also sells cameras, crystal, giftware, home electronics, housewares, luggage, silver, sporting goods, and toys. The company also sells via catalog. Customers can order by mail, phone, or over the Internet. Beset by rivals such as Wal-Mart and Circuit City, Service Merchandise is closing underperforming stores and moving away from its original focus as a catalog store to reposition itself as a home and jewelry specialty retailer. Address: 7100 Service Merchandise Dr. Brentwood, TN 37027 Phone: 615-660-6000 Fax: 615-660-3319 Web Site: servicemerchandise.com CEO: Bettina M. Whyte CFO: S. Cusano HR: Linda Bosler Fiscal Year End: December Sales Year: 1997 Sales ($ millions): 3,662.8 1-Yr. Sales Change: (7.4%) Employees: 26,800 Ticker Symbol: SME Exchange: NYSE