To: Mohan Marette who wrote (3722 ) 2/14/1999 12:34:00 PM From: Mohan Marette Respond to of 12475
Samsung to set up white goods' manufacturing units Our New Delhi Bureau 13 FEBRUARY SAMSUNG India Electronic Ltd is planning to set up manufacturing facilities for microwave ovens, refrigerators, colour display monitors and room air conditioners by the year 2001. This is over and above the colour TV manufacturing facility it has in Greater Noida, Mr K S Kim, told newspersons at a presentation here today. The microwave oven facility would commence production by March 1999, he said. The microwave oven facility would be set up with an investment of Rs 5 crore and will have a capacity of 50,000 units a year. The initial level of indegenisation would be 30 per cent and would be gradually increased. The company has, however, yet to finalise details of its investments in the other areas where it plans to set up manufacturing facilities. To promote microwave ovens the company is tying up with ladies clubs to promote the products in various towns and cities and also supplying a book which contains a wide choice of Indian cuisine which can be cooked in microwaves. The company has also launched its 'Challenge 2000' factory management innovation campaign which strives to triple production of CTVs. The focus is also on ''on site management'', reducing lead time, having a slimmer organisation and having a monthly closing in five days against an earlier practice of having it in eight to nine days. It also wants to project the company as marketing driven, offering best quality products with customer care as a priority. The 'Challenge 2000' programme also includes a target of manufacturing 2,000 CTVs a day. The company hopes to register a turnover of Rs 2,500 crore by 2001 and increase its colour TV market share to 15 per cent by the year 2000, thus becoming number four from the number five rank it enjoys at present. During 1998, its market share was around 10 per cent, company officials claimed.