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To: Lizzie Tudor who wrote (40050)	2/14/1999 3:37:00 PM
From: Glenn D. Rudolph	Respond to of 164684

KIS, When I made the purchase last night the final banner said I had been added to their one-click database or something like that. I dont remember the syntax exactly. Michelle, It is surprising you were so impresses with technology that virtually every decent e-commerce site has. BTW if you think Dell can manage a supply chain with people that dont know whats going on and continue to knock the pants off the competition while at the same time maintain the share price of the top stock of the decade then you are an even bigger idiot then I thought! I am long DELL but the recent comments that were made on Friday were indicating correctly or incorrectly that DELL is losing competitive advantage. I hope they are not. Glenn

To: Lizzie Tudor who wrote (40050)	2/14/1999 3:38:00 PM
From: KeepItSimple	Read Replies (2) \| Respond to of 164684

>BTW if you think Dell can manage a supply chain with people that dont know whats >going on Well, dell is managing their supply chain, but you don't work there any more.. Hmm.. Your three recent posts show the typical tech understanding of mid-level executives that I have come across in my years in the industry. People in the middle are there because they don't know enough about the tech to actually build it, and they don't know enough about operations to actually be controlling the strings. But they certainly think they know enough about it to pontificate loudly.

To: Lizzie Tudor who wrote (40050)	2/16/1999 12:52:00 AM
From: Randy Ellingson	Read Replies (1) \| Respond to of 164684

KIS, When I made the purchase last night the final banner said I had been added to their one-click database or something like that. I dont remember the syntax exactly. I took it mean something different than just a cookie. They have had cookies since day one I believe - I thought it might mean that they were collecting facts such that they could refer me to other items as successfully as they are able to do with books. Michelle- You are right -- they do track information on customers, and were one of the first to do so. Furthermore, Amazon.com appears to do this well based on the customers-referring-customers success they have seen (according to Bezos, and quite believable considering how rarely I see or hear their advertising). And you are also correct that they would not store such (relatively) elaborate information in a cookie. They may recognize the visitor's identity and location with a cookie, but the confidential information is stored within their secure systems (and you must enter a password to access this info). The "1-Click" feature is PC-specific (meaning one can turn it on for their home-PC and not for their work PC), and when it is turned on, it allows you to choose the amazon.com site. You are immediately recognized, and Amazon.com verifies whether or not 1-Click ordering has been made active by you for this specific PC in the past). You can then immediately order a book with one click (no further credit card or identity info required unless you are shipping to an address you have never shipped to before). BTW, I sent an email to info@amazon.com and asked on your behalf about the t-shirts and bookmarks, and included your email address (from SI profile) which they cc'ed in the reply. Oh well. Randy