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Technology Stocks : ALU - Allou Health & Beauty: Another Web Play -- Ignore unavailable to you. Want to Upgrade?

To: Rollcast... who wrote (177)	2/15/1999 2:57:00 AM
From: Questerr	Respond to of 418

Did anyone notice that the most recent AOL press release named three key Valentine E-tailers? 1-800 Flowers, Godiva Chocolatier, and ....(you guessed correctly) FragranceCounter.com. This is the 2nd or 3rd time AOL either mentioned ALU or quoted company officials in a press release. AOL must be fond of FC or have an understandable vested interest. Word is slowly getting out about this company among the investor domain. As CNBC so aptly reminded us, this is a company that has no current analyst coverage. When the first analyst picks this company up, it will fly. Bloomberg lists all institutional investors in the stock and their roster is quite impressive, a number of mutual fund companies own ALU in their small cap value funds (like our Prudent Speculator newsletter) - as soon as the growth funds pick up the story - buckle your seatbelts. Name any other value/growth company that has $360 million in sales with less than a $60 million market capitalization? I bet you can't name even one! If the internet part of this company vanishes we would still own an undervalued distributing/wholesale company. This company had the foresight 3 years ago to begin negotiations with AOL, followed by every other legitimate portal. Katz pointed out the Fragrance/Cosmetic business is worth $19 Billion in the U.S. - how much of that business do you expect to move on-line, as we are seeing evidenced in other retail businesses? I for one feel much more comfortable with the prospect of shopping on-line than I did even 6 months ago. I gravitate towards those business franchises I recognize on-line like Yahoo, AOL and Excite who will stand behind the retailers they position on their sites. Good luck to all and let's go shopping at FC!!! ALU smells like a good investment for the short and long-term.