To: Paul Lee who wrote (17058 ) 2/16/1999 9:06:00 AM From: Paul Lee Read Replies (1) | Respond to of 25814
LSI Logic's DCAM-103 Image Processing Chip Improves Digital Camera Quality And Performance MILPITAS, Calif., Feb. 16 /PRNewswire/ -- Reinforcing its leadership in the digital imaging marketplace, LSI Logic today announced the DCAM(TM)-103 single-chip image processor, the second product in the company's market-proven family of digital camera solutions. The chip, which previews, captures, compresses, stores, and displays digital still images, offers improved picture quality and performance over other current solutions. It enables manufacturers to target mass-market consumers with attractively-priced and featured-packed digital cameras. The DCAM-103 addresses the major issues facing today's designers of digital camera image processing engines. The DCAM-103 chip processes the highest rate of high-resolution images at the lowest possible cost and offers a considerable improvement over systems employing software JPEG compression algorithms. Also, by integrating multiple components (a CCD pre-processor, image processing engine, JPEG codec, highspeed serial I/O, and NTSC/PAL encoder) into a single device, the DCAM-103 significantly reduces power, space and costs. By capturing and compressing 1.3 million pixel resolution images at 1.5 fps, the device supports a maximum CCD pixel resolution of 2048 x 2048 and the ability to preview images at 30fps. For consumers, this means that the camera provides a preview mode with video quality equivalent to that of a camcorder; it captures still pictures with quality comparable to that of 35mm; and it offers the shortest time between high-resolution shots for fast burst-mode operations. According to Simon Dolan, vice president of LSI Logic Consumer Product Division, "With the DCAM-103, manufacturers can drive down costs while increasing the quality and performance of their digital cameras. By offering sophisticated new features, along with the price/performance consumers have come to expect from 35mm products, the DCAM-103 serves as a key enabler in expanding the digital camera into high-volume mass markets." Based on the market-proven DCAM-101, the DCAM-103 features the LSI Logic CW4003 processor core, a MIPS-R3000-derivative engineered to provide the processing horsepower for pixel-crunching digital imaging operations. A pixel co-processor also enables more efficient and faster processing of digital images by offloading operations for edge enhancement, color space conversion, image re-sizing and filtering, functions that ensure pristine pictures. The DCAM-103 is offered with the DCAM Development System (DDS), a complete and versatile platform that allows designers to jump-start their designs and to customize their solutions for sophisticated applications or various target markets. The DCAM Development System includes the chip, hardware for demonstrating digital camera functions, the DCAM Reference Software, and an optional Flashpoint(TM) Technology Digita(TM) operating environment. The reference software, a critical advantage to the DCAM solution, is a complete software architecture, including sample code, drivers and APIs, that allows users to create full-featured digital camera applications by exploiting the capabilities of the chip. It provides the baseline functionality for development and can be integrated with customer IP to develop differentiated solutions. The Digita(TM) operating environment enables designers to further differentiate their products, while providing end-users a powerful and intuitive graphical user interface with which to capture and modify images, even adding add voice and text annotations. Price and Availability The DCAM-103 is sampling now and the Development System is also available now. Production is slated for June, 1999. Pricing is $18.95 in volumes of 10,000 units.