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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?


To: Falcon who wrote (5185)2/16/1999 10:33:00 AM
From: fiberman  Read Replies (1) | Respond to of 13953
 
These guys are surely the most aggressive player in their field. They are constantly looking for new businesses. This thing will hit $100.00/Share sometime in 1999!!

Tuesday February 16, 9:53 am Eastern Time

E*Trade to enter asset management

PALO ALTO, Calif., Feb. 16 (Reuters) - E*Trade Group Inc. said on Tuesday that it
received approval from the U.S. Securities and Exchange Commission and the National
Association of Securities Dealers to enter the asset management business.

The approvals pave the way for the online brokerage to introduce its group of mutual funds and money market funds.
E*Trade said its newly formed E*Trade Asset Management arm plans to launch its first fund -- the E*Trade Standard &
Poor's 500 Index Fund -- next week.

E*Trade also plans to introduce additional index, enhanced-index and ''fund of fund'' products during the next 12 to 18
months, the company said.

Its customers would be able to invest in these funds through E*Trade's mutual fund center, a Destination E*Trade feature that
offered more than 4,300 mutual funds.

''Adding asset management to our portfolio of businesses is another step in E*Trade's strategy to diversify its revenue stream
by leveraging its electronic business model and its growing base of online investors,'' E*Trade President Kathy Levinson said.

Launched in November 1997, the E*Trade mutual fund center also offered Power Search, a state-of-the-art proprietary
screening tool, as well as online prospectuses and Morningstar research, including risk measures, portfolio information and
historical charts, the company said. The center was offered free of charge.

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Related News Categories: funds, US Market News

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