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Non-Tech : SGDE - Internet hype, Sound investment, or Both? -- Ignore unavailable to you. Want to Upgrade?

To: Gutterball who wrote (46)	3/4/1999 9:38:00 AM
From: Gutterball	Read Replies (1) \| Respond to of 75

The Sportsman's Guide Activates Enhanced and Expanded Web Site Entire Catalog and Full Product Offerings Now Featured at sportsmansguide.com SOUTH ST. PAUL, Minn., March 3 /PRNewswire/ -- The Sportsman's Guide, Inc. (Nasdaq: SGDE - news) announced today that it now has its first complete catalog on its web site, significantly expanding the product offerings now available to online shoppers. The enhanced Internet presence is the result of a new technology that the Company has invested in and implemented. Gary Olen, Chairman and Chief Executive Officer of The Sportsman's Guide, commented, ''We truly believe that, as of today, The Sportsman's Guide has one of the most integrated and efficient web sites of any catalog retailer. Our web site now looks and feels like the unique, 'Fun to Read Catalog' that we have been publishing for over two decades. We know that our customers will find the site 'Fun to Browse.''' The Sportsman's Guide initiated its Internet strategy in April of 1998. In December 1998, the Company was named one of the nation's leading Internet ''E-tailers'' by The Center for Internet Commerce and, in January 1999, The Internet Stock Review, named The Sportsman's Guide one of the 20 Internet related companies to watch over the next twelve months. ''We've been very clear about what our Internet initiative means for The Sportsman's Guide and our shareholders,'' Olen concluded. ''Today's announcement demonstrates our commitment to keeping the initiative on track and on schedule.'' The Sportsman's Guide is a Catalog and Internet Company of value priced outdoor gear and general merchandise, with a special emphasis on outdoor clothing, equipment and footwear. In addition to its Internet presence located at sportsmansguide.com , the Company expects to distribute more than 80 million catalogs resulting in sales to over 1.2 million customers in 1999. This release contains forward looking statements which are subject to change based on various important factors, including but not limited to general economic conditions, a changing market environment for the Company's products and the market acceptance of the Company's catalogs and Internet related services. For more information regarding The Sportsman's Guide or its enhanced and expanded web site, please call, William P. Bartkowski of Swenson NHB Investor Relations, 612-344-1000, or direct, 612-344-1012, for Sportsman's Guide, Inc. SOURCE: Sportsman's Guide, Inc.