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To: Marc Newman who wrote (1617)2/17/1999 1:19:00 PM
From: AJ Berger  Read Replies (1) | Respond to of 1773
 
Gaming Software Industry: 35% unit sales growth in '98

Wednesday, February 17, 1999 - 09:24 CST
IDSA: Video and Computer Games Experience Double-Digit Growth

Source: Interactive Digital Software Association

The Interactive Digital Software Association, the trade association representing the U.S. video and
PC game industry, said Wednesday that sales of video and computer games jumped 35 percent in
1998 to 181 million units, the equivalent of almost two games for every household in America.

Based on data compiled by the NPD Group's Interactive Entertainment Software Service, Lowenstein
said that video game sales experienced the greatest surge, topping 1997 unit sales by 35 million, a
37 percent increase. PC game unit sales also registered an impressive 12 million units, an 18
percent increase over last year.

On a dollar basis, interactive entertainment software sales reached a record-breaking $5.5 billion in
1998, with video game sales reaching $3.7 billion, and computer game sales reaching $1.8 billion.
This 25 percent increase over 1997 sales made it the third consecutive year that that industry
experienced double-digit growth.

According to the NPD Group, video and PC game sales increased from $3.2 billion to $3.7 billion
between 1995 and 1996, and from $3.7 billion to $4.4 billion between 1996 and 1997.

Lowenstein also noted that the industry growth represents more than economic statistics on paper --
it directly affects thousands of Americans for whom it provides jobs. In fact, a report released last
year by the IDSA, in conjunction with Coopers and Lybrand, showed that the industry directly
employs at least 50,000 workers in the United States and 17,000 more internationally.

Reported by: David Laprad