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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: Oeconomicus who wrote (5207)	2/16/1999 8:55:00 PM
From: ecommerceman	Respond to of 13953

You wrote: "Poor service will eventually make it difficult to attract and retain customers, reducing the future profit potential dramatically from the (already unreasonable) expectations built into the current price." I couldn't agree with you more, if ETrade has many more outage episodes it eventually will affect their bottom line. However, I believe most investors are sophisticated enough to know that all on-line brokers have had problems (ETrade's pale in contrast to Ameritrade's, for instance, and it doesn't seem to have perceptibly held THEM back), and I also believe that most folks will stay with their current broker because it is such a pain in the butt to switch. This is a very volatile stock, admittedly, and if I were a daytrader I could possibly be persuaded to leave. In my case, though, I would take a huge beating if I sold before October of this year (I got in at $25 pre-split), and I think that long-term this company is going to kick ass.

To: Oeconomicus who wrote (5207)	2/16/1999 9:16:00 PM
From: mod	Read Replies (2) \| Respond to of 13953

<<Poor service will eventually make it difficult to attract and retain customers, reducing the future profit potential dramatically from the (already unreasonable) expectations built into the current price.>> Did you quote this from the AOL boards 2 years ago? Applying this reasoning to AOL then resulted in missing a 10x stock price increase. E-Trade is a "victim of success", exactly like AOL was (remember the shark lawyers circling and filing lawsuits?). For all the bitching and moaning on this board, I doubt very many people are moving their accounts. No broker is perfect, E-Trade is as good or better then most. Two years from now, EGRP will be much higher then it is now.