To: Northern Cougar who wrote (25198 ) 2/16/1999 3:21:00 PM From: rob Respond to of 120523
PRFM FULL STORY Perfumania, Inc. Signs Letter of Intent to Acquire PostaCard.com Business Wire - February 16, 1999 15:02 MIAMI--(BUSINESS WIRE)--Feb. 16, 1999--Perfumania, Inc. (NASDAQ: PRFM), the nation's largest perfumery chain, announced today that it has signed a letter of intent for the acquisition of the PostaCard.com, an Internet site provider of all-occasion electronic greeting cards. The proposed acquisition will be for an undisclosed amount of cash. PostaCard.com, located in Las Cruces, New Mexico, provides electronic greeting cards through the Internet, as a public service, for free. The cards can be e-mailed to anyone in the world. "It has always been our intention to provide additional services to our on-line customers," Ilia Lekach, Chairman and Chief Executive Officer of Perfumania said. "When completed, this acquisition will bring additional traffic to our Internet store, www.perfumania.com. It will also help Perfumania enhance the gift giving experience as well as become an additional vehicle for cross marketing and cross promotional activities to be conducted with a group of selected companies, leaders of their respective retail categories." Mr. Lekach added, "Perfumania is the largest perfumery retailer in North America, it is now our intention to be the largest perfumery chain in the world. We want to provide the opportunity for buying Perfumania's products, locally, in local currency, at discounted prices without having to pay for international shipping, or experiencing customs clearing delays." Perfumania recently launched its Internet web store. The Company's strategy is to take advantage of its name recognition and cross market the Internet web site with its 290 retail stores. Perfumania intends to name Internet affiliates in other countries and to franchise retail stores globally. Perfumania, Inc. is a leading specialty retailer and wholesale distributor of a wide range of brand name and designer fragrances with some $180 million in annual sales. The Company operates a chain of more than 290 retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form SB-2. This release is available on the KCSA Worldwide website at www.kcsa.com. CONTACT: Perfumania Inc., Miami Ilia Lekach, 305/889-1520 or KCSA Worldwide, New York Joseph A. Mansi, 212/896-1205 or Mark Schwartz, 212/896-1220 www.kcsa.com