Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Randy Ellingson who wrote (40440)	2/16/1999 7:32:00 PM
From: Rob S.	Read Replies (1) \| Respond to of 164684

Yes, you've got it. The details of the suit aren't nearly as important as the fact that it is "an expected outcome" of the butting of the media: traditional branding strategies via TV, store display placement and print media v. Internet ad/product placement. Traditional brand names have spent hundreds of billions developing their recognition - after all is said, isn't Coke just another blend of sugared water? This is a primordial fight for survival and recognition. If the traditional media industry can be pictured as the dinosaurs doomed to extinction, then it must be thought that these fat gargantuans are still around at the time new species are arriving on the scene: (despite the movies, mankind didn't come on the scene until millions of years after the dinosaurs had died out). The old dinosaurs are unlikely to go out so easily. In fact, they have the upper hand. I think we will see a lot of new precedent being set in the courts in regards to the ownership of brand names. There is a real threat to branded products that the Internet will be a vehicle that dilutes the value of advertising and traditional branding strategies to such an extent that it renders the billions of expenditures worth much less. I see all these events as part of the evolving fabric of the Internet and the inevitable increase in competition and fight over supremacy.