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Non-Tech : Iomega Thread without Iomega -- Ignore unavailable to you. Want to Upgrade?

To: Ken Pomaranski who wrote (7367)	2/16/1999 9:02:00 PM
From: Cogito	Respond to of 10072

Ken - Rocky has had good points today? Well first of all, any point he made today is one he has made at least a dozen times before. As I said, Rocky may have a good point now and then, but how can anyone sift through all the hyperbolic exaggeration and lies to find it? Moreover, why should they have to? Now to your own points. Why would a camera maker include Clik!? The only way advantage a camera maker would have in including Clik! would be a marketing advantage. The marketing advantage will only exist if the customer wants Clik! I happen to believe that there are advantages to using Clik!, and that digital camera buyers will be able to see that if the marketing people at Iomega can get the message out. Consider the fact that PC makers include Zip drives as standard with many models. It costs them more to make a computer with a Zip drive built in, but they do it because they have found that customers are willing to spend more money for the computer when it has that feature. Will that happen with Clik!? Too early to tell. >>Iomega used to be number 1 of ALL DEVICES. Now it is eighth.<< Where do you get that? Top selling of all devices where? Are you getting that info from Rocky's post? If so, I believe you've been disinformed. I don't remember seeing Zip at the very top of a list of all devices sold by an online retailer. I do remember seeing reports, here on this thread, that it was number one among removable storage products at Ingram. I'm sure it's still number one in that category at Ingram. If you can site a reference to contradict me, I'd be very intrested in seeing it. As for the COD syndrome being a "systemic problem" all I can say is that it just happens to be one way in which Zip drives can fail. Any device can fail in only a certain number of ways. Clearly, with a removable drive, delicate read/write armatures are deployed and retracted regularly. This is obviously going to be a place where failures may occur. The fact is that these failures occur in only a very small percentage of drives, as I know from direct experience as well as from reports from inside and outside the company. Iomega has acknowledged the problem, offered reparations to affected users, and has put in place a program to reduce the incidence of the problem. What more could anyone do? If you believe Iomega can never ever make money again, that's fine. I happen to believe that they can. Your arguments to the contrary haven't convinced me. One reason you haven't convinced me is that you tend to say things like "Why would anyone buy X when Y is so clearly better?" What I figure is that you haven't actually done any market research about these issues, and Iomega has. Logic alone does not arrive at the correct answer. You need data, too. I could very easily be wrong about this, and you could be right. If so, I may lose some money. I've considered the risks and placed my stakes. - Allen