Wednesday February 17, 6:00 am Eastern Time
Company Press Release
Heartsoft Introduces KIWE! -- First Secure Internet Browser for Children!
Kids Internet World Explorer(R) a.k.a. KIWE! Offers Parents and Teachers Peace-of-Mind as Children Ages 4-14 "Browse the Net" in Safety
TULSA, Okla.--(BUSINESS WIRE)--Feb. 17, 1999-- Heartsoft, Inc. (OTC BB:HTSF - news), publisher of educational technology products for early-learning students, announced today that the company has completed an agreement to license KIWE, the first truly secure Internet browser for children, from CytWare Corp. Ft. Worth, Texas.
Children ages 4 thru 14 can surf the Internet in safety -- traveling to distant lands and exploring amazing places on the world wide web -- all with just the click of a mouse -- and KIWE!
Built upon the proprietary CytLoc® technologies developed by CytWare, KIWE offers parents and educators alike a secure environment where children can learn to use the Internet to explore the vast reaches of the universe. Whether studying the latest photos taken by NASA's Hubble Space Telescope or paintings by Michelangelo hanging in the Louvre in Paris, children are amazed by how quickly they can find points of interest on the Internet with KIWE!
''We are absolutely enamored by the enormous potential of KIWE,'' said Benjamin P. Shell, Heartsoft, Chairman and Chief Executive Officer. ''It's a rare event in a young company's growth to have the opportunity to bring a product to market with such a mass appeal as KIWE. Our intention is to see the Kids Internet World Explorer on every computer in the U.S. where children may have access to the Internet. With KIWE, there is no need to fear that children may stumble into Internet sites unfit for young eyes.''
According to market researcher International Data Corp., by the end of 2000, Microsoft will have sold over 100 million copies of Windows 95 and Windows 98 worldwide. Nearly all of those computers and several million more Apple Macintoshes used in U.S. school systems have access to the Internet in some form or another.
''That is an absolutely mind boggling market for KIWE,'' said Shell.
Upon its release, the Kids Internet World Explorer shall be immediately available for both Microsoft Windows® (Nasdaq:MSFT - news) and the Apple Macintosh® and iMac® (Nasdaq:AAPL - news). KIWE offers parents and educators an age appropriate alternative to Microsoft's Internet Explorer and Netscape's (Nasdaq:NSCP - news) Navigator Internet browsers.
In other recent news, on Friday, Feb. 12, 1999, Heartsoft reported the formation of a strategic sales and marketing alliance with Technology Integration Group, Apple Computer's exclusive K-12 education sales agent for the Southwest U.S. Under the terms of the alliance, Technology Integration Group will co-market Heartsoft's new critical thinking skills product, Thinkology, side-by-side with the Apple Macintosh to educators in Southern California, Nevada, Arizona, and Hawaii.
In addition to representing Apple Computer as the exclusive education sales agent for the Southwestern U.S., TIG also distributes technology solutions by The Learning Company (NYSE:TLC - news), Macromedia (Nasdaq:MACR - news), Edmark (NYSE:IBM - news), Netscape, and Microsoft.
Also, earlier in the month Heartsoft announced the release of new versions of its proprietary educational software for Microsoft Windows 98® (Nasdaq:MSFT - news) and the Apple iMac. Heartsoft's support of Windows 98 significantly expands the company's ability to support hardware manufacturers such as Dell Computer Corp. (Nasdaq:DELL - news), Compaq Computer Corp. (NYSE:CPQ - news), and Hewlett-Packard (NYSE:HWP - news), which represent the most widely used platforms in schools and by parents.
Heartsoft, Inc. publishes and distributes a line of multimedia educational software products for schools and homes nationwide. Headquartered in Tulsa, Okla., Heartsoft is acknowledged among educators as the price-vs.-performance leader, delivering such product classics as the Heartsoft Bestsellers and its latest release, Thinkology, with unsurpassed customer satisfaction and loyalty. Heartsoft's web pages may be viewed at heartsoft.com and thinkology.com.
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Contact:
Heartsoft, Inc.
Benjamin P. Shell, 918/251-1066
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Tuesday February 16, 6:05 am Eastern Time
Company Press Release
Heartsoft, Inc. to Announce Powerful New Internet Product for Children on Wednesday, Feb. 17, 1999
TULSA, Okla.--(BUSINESS WIRE)--Feb. 16, 1999--Heartsoft, Inc. (OTC BB:HTSF), publisher of educational software products for children, will announce a powerful new Internet product for children ages 4-14 on Wednesday, Feb. 17, 1999.
The product, which will be described in greater detail in the News Release on Wednesday, will allow children to experience the Internet in a whole new way.
To obtain further information on this story or to schedule an interview, contact Patsy Sims, Heartsoft, Inc., 918/251-1066.
On Friday, February 12, 1999, Heartsoft reported the formation of a strategic sales and marketing alliance with Technology Integration Group, Apple Computer's (Nasdaq:AAPL - news) exclusive K-12 education sales agent for the Southwest U.S. Under the terms of the alliance, Technology Integration Group will co-market Heartsoft's new critical thinking skills product, Thinkology, side-by-side with the Apple Macintosh to educators in Southern California, Nevada, Arizona, and Hawaii.
In addition to representing Apple Computer as the exclusive education sales agent for the Southwestern U.S., TIG also distributes technology solutions by The Learning Company (NYSE:TLC - news), Macromedia (Nasdaq:MACR - news), Edmark (NYSE:IBM - news), Netscape (Nasdaq:NSCP - news), and Microsoft.
In other recent news, Heartsoft announced the release of new versions of its educational software for Microsoft Windows 98® (Nasdaq:MSFT - news) and the Apple iMac. Heartsoft's support of Windows 98 significantly expands the company's ability to support hardware manufacturers such as Dell Computer Corp. (Nasdaq:DELL - news), Compaq Computer Corp. (NYSE:CPQ - news), and Hewlett-Packard (NYSE:HWP - news), which represent the most widely used platforms in schools and by parents.
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Contact:
Heartsoft, Inc.
Benjamin P. Shell, 918/251-1066
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Monday February 8, 8:28 am Eastern Time
Company Press Release
Heartsoft Announces Record Sales for December 1998
Forecasts Revenues to More Than Double in 1999
TULSA, Okla.--(BUSINESS WIRE)--Feb. 8, 1999--Heartsoft, Inc. (OTC BB:HTSF), reported that sales for December 1998 were up 25 percent over the previous year's December numbers and anticipates a doubling of revenues in fiscal 1999.
Heartsoft, publisher of educational software products for early-learning students, stated that the company's recent emphasis on establishing long-term relationships with schools on a district wide basis is serving as the catalyst for the increase in revenue growth.
Over the last three weeks the company has announced three school district wide adoptions of its new critical thinking skills software, Thinkology®.
''December is traditionally the slowest sales month in the company's fiscal year. However, with the recently completed expansion of our sales staff and the onset of our new sales initiatives, we are beginning to witness a significant increase in revenues,'' said Benjamin Shell, Heartsoft, CEO.
''What is intriguing about Thinkology® is that the product is diverse enough to perform in a wide application of classroom settings.''
Two of the recent school district wide adoptions has demonstrated that Thinkology® can fulfill educational needs of curriculums outside of the traditional classroom setting. The introduction of Thinkology® into the areas of special education and speech pathology represents the entry into a whole new market.
In addition to the 300 percent expansion of Heartsoft's internal sales force, the company recently unveiled what it hopes to be the first of several international marketing distributorship agreements and Internet marketing strategies to further bolster its aggressive sales program.
The company is also continuing discussions with multiple potential joint venture partners regarding distribution of the company's educational software products.
''Within the next few weeks we hope to announce a significant expansion to our product line, and as more events unfold, we believe 1999 is going to be an exciting time for both our company and our shareholders,'' said Shell. The company also announced that it will accelerate its efforts to meet the criteria necessary for listing on the Nasdaq Small Cap Market.
Recently Heartsoft announced its marketing alliance with ClassroomDirect.com, a subsidiary of School Specialty, Inc. (Nasdaq:SCHS - news) and released the new versions of its educational software for Microsoft Windows 98® (Nasdaq:MSFT - news) and Apple iMac® (Nasdaq:AAPL - news).
Heartsoft's support of Windows 98 significantly expands the company's ability to support hardware manufacturers such as Dell Computer Corp. (Nasdaq:DELL - news), Compaq Computer Corp. (Nasdaq:CPQ - news), and Hewlett-Packard (NYSE:HWP - news), which represent the most widely used platforms by schools and parents.
Heartsoft, Inc. publishes and distributes a diverse line of multimedia curriculum-based products for schools and parents nationwide. Headquartered in Tulsa, Heartsoft is acknowledged among educators as the price-vs.-performance leader, delivering such product classics as the Heartsoft Bestseller and its new critical thinking skills software, Thinkology, with unsurpassed customer service and customer loyalty.
The company's stock is traded on the OTC Bulletin Board under the symbol HTSF. Heartsoft's web sites are located at heartsoft.com and thinkology.com.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated. Such risks and uncertainties include, but are not limited to, the impact of competition; uncertainties in demand for and market acceptance of the company's products; changes in trade practices and the risk of trade practice litigation; and the risks of developing products. These and other risks are described in the company's periodic SEC reports and filings.
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Contact:
Heartsoft, Inc.
Benjamin Shell, 918/251-1066
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