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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: Oeconomicus who wrote (5237)	2/17/1999 11:16:00 AM
From: let	Read Replies (1) \| Respond to of 13953

Stock prices are based on all present future earnings. There will always be controversy on where any stock price and earnings will be. (Just look at DELL) E-Trade is positioning itself to compete with the big firms. and IMO they will do it. What keeps me holding for the long run is the last 2 major announcements of entering the Investment Banking business and starting the Financial Services division (Mutual Funds). These 2 areas are extremely profitable and will generate huge increases in assets under management. That is where their customer base of millions is a natural market and highly profitable. Short term, the market as a whole may correct. Long term I think it makes no difference if EGRP goes to $20, long term I think we see a new high, and that is what I am in it for. ALL on-line brokers have their problems, therefore I don't see these law-suits amount to much long term. AOL is a good comparison. One last thing, there was an article where Merrill Lynch is offering limited online trading because of one thing...Accounts with over $750,000 are opening online accounts at an astonishing rate. Many are closing their full service account. This is a threat to MER. These are the accounts that Schwab and E-Trade are positioning for. Not so much accounts like mine with a few thousand at best. Net trading is difficult for the big boys to fight, they have a dilemma on their hands as how to play this and keep clients and margins too. On-line trading is here to stay, and will grow. With as few shares as EGRP has outstanding compared to other companies, We have alot of room to grow. Just my opinion, and I am long EGRP for disclosure. Let