Heartsoft, Inc. Reports RecordRevenues for January, 1999
February 17, 1999 11:43 AM
TULSA, Okla.--(BUSINESS WIRE)--Feb. 17, 1999--Heartsoft, Inc. HTSF , publisher of educational software products for children, announced today that revenues from sales of its educational software products to schools and parents increased 31% in January, 1999, over same period sales in 1998.
The company said that traditionally January marks the beginning of a six month up-swing in the sales cycle which correlates to the strongest buying period for the education market.
According to Heartsoft Chairman and Chief Executive Officer, Benjamin P. Shell, "January is historically an internal depth-gauge by which we forecast revenues through the end of June assuming that sales and marketing efforts remain constant. However, 1999 is denoted by the unknown variable of how much faster revenues will grow due to the much increased sales efforts of our newly expanded sales organization."
"Our new critical thinking skills product, Thinkology(R), which was just recently released, is receiving a very, very warm reception by school districts nationwide. Its exciting to see the internal forecasts of revenues and profits for fiscal 1999 and 2000 when we add the revenue from KIWE, the new Internet product which we announced this morning, to the company's product line," said Shell.
Upon its release, KIWE (Kids Internet World Explorer(R)) shall be immediately available for both Microsoft Windows(R) MSFT and the Apple Macintosh(R) and iMac(R) AAPL . KIWE offers parents and educators an age appropriate alternative to Microsoft's Internet Explorer and Netscape's NSCP Navigator Internet browsers.
In other recent news, on Friday, February 12, 1999, Heartsoft reported the formation of a strategic sales and marketing alliance with Technology Integration Group, Apple Computer's exclusive K-12 education sales agent for the Southwest U.S. Under the terms of the alliance, Technology Integration Group will co-market Heartsoft's new critical thinking skills product, Thinkology, side-by-side with the Apple Macintosh to educators in Southern California, Nevada, Arizona, and Hawaii.
In addition to representing Apple Computer as the exclusive education sales agent for the Southwestern U.S., TIG also distributes technology solutions by The Learning Company TLC , Macromedia MACR , Edmark IBM , Netscape, and Microsoft.
Also, earlier in the month Heartsoft announced the release of new versions of its proprietary educational software for Microsoft Windows 98(R) MSFT and the Apple iMac. Heartsoft's support of Windows 98 significantly expands the company's ability to support hardware manufacturers such as Dell Computer Corp. DELL , Compaq Computer Corp. CPQ , and Hewlett-Packard HWP , which represent the most widely used platforms in schools and by parents.
Heartsoft, Inc. publishes and distributes a line of multimedia educational software products for schools and homes nationwide. Headquartered in Tulsa, Oklahoma, Heartsoft is acknowledged among educators as the price-vs.-performance leader, delivering such product classics as the Heartsoft Bestsellers and its latest release, Thinkology, with unsurpassed customer satisfaction and loyalty. Heartsoft's web pages may be viewed at heartsoft.com and thinkology.com.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated. Such risks and uncertainties include, but are not limited to, the impact of competition; uncertainties in demand for and market acceptance of the company's products; changes in trade practices and the risk of trade practice litigation; and the risks of developing products. These and other risks are described in the company's periodic SEC reports and filings.
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