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To: Curbstone who wrote (5244)	2/17/1999 7:28:00 PM
From: Iceberg	Respond to of 13953

>The VPC (value per customer) What uses (if any) can be made of this information/stat? Mike, Good question. There's also a thing called "lifetime value" of a customer. It seems to me that the value of a customer in dollar terms, for it to be meaningful, must at least have some sort of time frame attached to it. Ice

To: Curbstone who wrote (5244)	2/18/1999 8:30:00 AM
From: WallStBum	Read Replies (2) \| Respond to of 13953

Mike- You made the point that AOL charges $20 per month, so $240 per year per customer - that customer is valued at approximately $4,500. I executed about 250 trades in 1998 with EGRP and enough now that I get free level II thru platinum service. They're not giving it to me for fun are they? If I had to buy that service outright, I could expect to pay $100-200 per month. But they had several thousand dollars of rev from me alone last year - I'm valued at $7,000 along with everyone else. I think the disparity is curious. EGRP customer base is expanding rapidly and the Company is entering into a lot of new areas that will become profit centers onto their own. My impression is EGRP is a good long-term buy and hold, not withstanding some of the recent system problems, which seem to have been worked out fine. dax