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Microcap & Penny Stocks : BNEZ and PMA; Success in 1999 -- Ignore unavailable to you. Want to Upgrade?

To: lakers17 who wrote (2524)	2/17/1999 9:41:00 PM
From: chip	Respond to of 2648

FWIW, I'll repost how Jack Ben Ezra responded to my marketing questions on Dec.4 of last year: " Marketing strategies include a variety of locally based programs combined with some national exposure. "Locally based" is best defined as banner ads on the online shopping pages, point of purchase material, in store campaigns and demos as well as incentive programs for sales people. For example, Staples has an STV kiosk that allows shoppers to sample 8 different software products (much as you might listen to a CD at a music store). PMA will be featured on STV January through March at about 330 Staples stores. We will be pursuing similar programs at other national chains during the same time frame. We won't be mounting a major national ad campaign because we can't afford it. I wish we could. Sales of Peter Lynch's software have rocketed due, I believe, to the recent Fidelity campaign. Still, public awareness of investing needs will draw folks into stores and hopefully we can catch them when they go to the personal finance shelf (thus the emphasis on in-store promotions). We will have some national ads, such as the Inc ads running through February, but most of our emphasis will be local and in-store." Online marketing is central ... I hope they carry through with it. Chip