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To: Tom C who wrote (3684)	2/17/1999 11:33:00 PM
From: Jeffrey S. Mitchell	Read Replies (2) \| Respond to of 4295

I think its called "pumping". Too ambiguous. There are many ways to "pump", such as outrageous claims, misleading buzzwords, etc. [For example, what exactly is an "alliance"?] I think "leeching" is a big problem and should have it's own special place in the investing lexicon. - Jeff

To: Tom C who wrote (3684)	2/19/1999 4:44:00 PM
From: Jeffrey S. Mitchell	Read Replies (2) \| Respond to of 4295

Hey, USA Today talks about leeching: PR Newswire, which distributes business press releases, said last fall it will not allow companies to mention more well-known firms in their releases unless they have a deal with those firms. Promoters were peppering press releases with names like Microsoft and Amazon.com, knowing those names would be picked up by search engines and give the press releases broader distribution. Besides widely distributing con artists' scams, the Internet also lets them quickly resume their activities after being shut down - sometimes putting up a new Web site the same day, regulators say. Previously, promoters often needed six months to re-establish their operations, usually in a different part of the country. usatoday.com - Jeff