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To: Chuzzlewit who wrote (201)	2/18/1999 4:11:00 PM
From: MaryinRed	Respond to of 419

To do a rough projection: Chuzz..look at the cost per thousand rates being charged by the various agencies....(i.e. lowest is $15 CPM...average $45....targeted ads....can be sky high..but say $80 for example "golfers") Estimate a number of advertisers...(or look at some sites...and count the ads)....or just look at the lists of advertisers on some sites.... anywhere from few 5 or less...to hundreds. Look at number of subscribers and time they spend on site..(this is why AOL is touting the increase of average minutes online/subscriber...perhaps a reason why they stopped charging fees...lol... anyway....https://www.siliconinvestor.com/readmsg.aspx?msgid=7832678 has a nice summary of ad revenues by site...to give you some fodder for your Excel spreadsheets.... Also....I put on here much earlier...a listing of the value of a subscriver...from another source...(but I think...you disagreed with their logic, perhaps?) Let me know...if you want me to find more info for you... look at the agency "Doubleclick" web page for advertising rates.... smile...Mary