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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: Rande Is who wrote (3607)	2/18/1999 6:17:00 PM
From: Kevin Shea	Respond to of 57584

ROSI fact sheet; initial data collection Summary Consolidation of 8 existing flower distribution companies Added more through ongoing acquisition Merger with largest European firm to become the WORLD's largest flower distribution company. Revenue run-rate $1B after 18 months as a business $40-60B key country industry CEO from 1800 FLOWERS/FTD Supported by COO from WalMart Others with consumer market and flower business experience Recent wholesale board change. Out with the old boy flower guys and in with AOL. WFMI, USAIRWAYS, Established internet e-commerce efforts and relationships. Q398 .01 vs -.03 Q298 .34 vs .24 Q198 .31 vs ?? Q497 .05 vs -.04 and beat analysts est. of .02 BT credit line of $250M Book 12.61 2/18 price 12.0 Financials hard to follow exactly since they keep changing due to acquisitions Expansion through acquisition, most recent Florimex (Biggest European flower distr,) FEDX connected distribution center RobSteveBB analyst BUY Support at 12? More tomorrow.