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Non-Tech : SATH - Shop At Home -- Ignore unavailable to you. Want to Upgrade?

To: Batgirl who wrote (1129)	2/18/1999 5:34:00 PM
From: PistolPete	Read Replies (2) \| Respond to of 1329

From Bloomberg Shop At Home Shares Rise 50% on Optimism About Internet Moves Nashville, Tennessee, Feb. 18 (Bloomberg) -- Shares of Shop At Home Inc., the No. 3 U.S. home shopping retailer, rose almost 50 percent on optimism that the company will soon announce a marketing agreement with an Internet directory. Shop At Home rose 4 15/16 to 14 7/8 in trading of 8.45 million shares, more than three times the three-month daily average. Shop At Home shares have zigzagged since late December on speculation about the company's Internet strategy. The Nashville, Tennessee-based company said Feb. 10 that it will open a World Wide Web site for auctions of collectibles and other merchandise. Investors are optimistic that Shop At Home will forge a marketing agreement with an Internet directory such as Yahoo! Inc. to promote the site. ''They recognize the importance of being with someone with a big footprint on the Internet,'' said John Ray, the president of Legacy Asset Management Inc. ''I do believe strongly that it will happen.'' Other companies that sell goods over the Internet have soared after announcing plans to advertise their sites on Internet directories. New York-based Bluefly Inc., for example, rose 44 percent in December after saying it would pay an undisclosed amount to be a featured retailer for directory Lycos Inc. NYSE/AMEX delayed 20 min. NASDAQ delayed 15 min.