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Company Press Release
Maxnet Signs Grupo NetFuerza - A Division of 2CAN Media to Advertising Services Agreement
FREEHOLD, N.J.--(BUSINESS WIRE)--Feb. 19, 1999--Maxnet, Inc. (NASD-OTC BB:MXNT) today announced that it has signed Grupo NetFuerza - A Division of 2CAN Media to provide advertising sales representation and consultation for MXNT's, portal web site MundoMaximo.com.
MXNT will utilize banner serving through NetFuerza / Adforce for domestic, international and local ad sales representation for the Hispanic sections of MXNT's www.MaxPlanet.com. According to the terms of the agreement NetFuerza /AdForce will deliver 100% of MundoMaximo.com's banner advertisements for the purpose of site development and other promotional activities. In addition, Grupo NetFuerza will highlight the MundoMaximo.com in its Web site and within its media kit.
''This is an excellent day for MXNT. We are thrilled that NetFuerza is clearly demonstrating a commitment to making MundoMaximo.com a premier portal,'' states I. Goldreich, VP and COO of MXNT. ''This new agreement not only guarantees the relationship, but also provides the management of both MXNT and NetFuerza with the opportunity and incentive to identify new and lucrative areas where we can work together.''
About Grupo NetFuerza - A Division of 2CAN Media
The 2CAN Media Company was formed to create the industry's largest Web advertising firm to serve as the dominant interactive gateway for Internet marketers. 2CAN Media Inc. is a full-service interactive media company providing media mission buyers, advertising agencies and direct marketing firms with a turnkey marketing solution to interactive media. By leveraging key strategic alliances in conjunction with significant market penetration, 2CAN Media transforms the fragmented online media space into a unified mass media through a distinctive strategy involving site-focused sales, market research, and a media network. The 2CAN Media Company was formed through the merger and partnership of Eisenberg Communications Group, Inc., WebRep, LLC., and Ryan Steelberg, co-founder of AdForce, Inc. (formerly IMGIS) The consolidation of these partners in June 1998 created the largest site-focussed, brand-focused advertising representation firm in the industry. Since 2CAN Media has a strategic alliance with AdForce, Inc. it leverages the AdForce ad management service to provide ad serving and backend processes along with competitive pricing. 2CAN Media is funded by private and corporate investors.
About MXNT's MundoMaximo.com
MundoMaximo is the title of MXNT's division for creating all of the original content being used in MXNT's Spanish/Portuguese media productions. MundoMaximo.com is Portal Space dedicated to Hispanic Community news, products and lifestyle. Furthermore, MXNT's MundoMaximo will also be hosting an Online Spanish Talk Show, a Virtual Spanish Party Radio Station, and a Spanish Online Auction. Go to maxplanet.com to see MundoMaximo.com.
Currently, there are over seven million Internet users in Latin America; Our strategy is to target the younger, wealthier 25 percent of the nearly 500 million people living in Latin America. MXNT, through MundoMaximo is utilizing and maximizing this distribution channel which will assist in bringing tremendous value to this market place beginning right in its own back yard in South Florida.
We want to align ourselves with companies that paved a path into this affluent group, which accounts for over 60 percent of purchases in the Latin American region. With over 35 million Internet users expected in the region by 2000, the market will be able to support healthy competition. MXNT is building the community with more of a Netscape-Centric Business model. MXNT is contemplating re-broadcasting Hispanic radio and TV stations to assist local Florida Hispanic Companies, vendors, surfers and Users to create stickiness and successful revenue models.
Maxnet, Inc. is an integrated Internet Development Company focused on creating and expanding strategic alliances for its comprehensive network of consumer and business-oriented web services. Maxnet, Inc. currently has offices in New Jersey and Florida. For further information on Maxnet, visit their websites:
maxplanet.com maxplanet.com maxplanet.com mxnt.com maxplanet.com
Maxnet, Inc., MXNT is currently changing its name to reflect its new diversified Internet marketing business. Certain of the statements included in this press release constitute forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1934, as amended. The Company notes that a variety of factors could cause the Company's actual results and experience to differ materially from those expressed in these forward-looking statements. This release may contain forward-looking statements, made pursuant to the ''safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties, which might cause the actual results to differ materially from those projected in any forward-looking statements. Factors which could affect results include the development and introduction of competitive technologies, the market awareness and acceptance of the Maxnet technologies, the overall market demand for internet services, the presence of technologically inferior products and services which are priced or promoted to compete with Maxnet services, the ability to attract and retain technical personnel, and the ability of the Company to protect its proprietary information.
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Contact:
Maxnet Inc., Freehold
I. Goldreich, VP
732/625-0770
or
OTC Financial Network
For Info: 888/682-3622
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