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Technology Stocks : Qualcomm Incorporated (QCOM) -- Ignore unavailable to you. Want to Upgrade?

To: J.B.C. who wrote (23074)	2/19/1999 9:44:00 AM
From: Jeff Vayda	Read Replies (1) \| Respond to of 152472

All: a recap from New Orleans - positive spin on the Q's effort to get the name out. A very good use of ad dollars. Lots of disposable income in New Orleans this time of year. Jeff Vayda (http://www.telecomweb.com/VIP/pubs/pcs/current.htm#A1) NEW ORLEANS-I don't how they managed it from a logistical standpoint, and I don't know what they were thinking, but CTIA's decision to hold Wireless '99 in New Orleans the week before Mardi Gras put an entirely new twist on the old trade show circuit. You Forgot To Put Logos On The Strippers: The most ubiquitous marketing presence in New Orleans, hands-down, was Qualcomm Inc. [QCOM]. Under no illusions about where people would be found, Qualcomm blanketed the city with billboards, and that was just the beginning. If you took a taxi somewhere, your receipt was a Qualcomm ad. Every hotdog vendor in the Quarter had a Qualcomm umbrella. Qualcomm signs adorned balconies and the fronts of horse-drawn carriages. They didn't paint logos on the dancers in the Bourbon St. strip clubs-or at least that's what I'm told-but they had everything else covered. It was a horribly indiscriminate, carpet-bombing style of marketing. Every drunken college freshman in four states is now scratching his head and wondering who the hell Qualcomm is. But by God, they got the name out there.

To: J.B.C. who wrote (23074)	2/19/1999 11:08:00 PM
From: The Irb	Respond to of 152472

You're absolutely right, J.B.C. I meant we engineers are unpredictable in the sense that the normal factors (age, sex, race, economic status) are subordinate to our highly developed analytical nature, and our larger brains of course. :-) in response to J.B.C.'s "If it doesn't fit you must acquit." P.S. Did you hear what Newt Gingrich said to Dick Armey just before he resigned? "If you cannot teach, you must impeach." ...which might be a funny joke if you already knew that Gingrich and Armey have taught college courses, Newt as a part-time history lecturer and Armey as a full-time economics prof. Only reason I know that is that I played YMCA dads-pitch baseball with Armey's sons back in the 1970s. Not that I have any pull with Mr. Armey---I'm a liberal (a definite anomaly for an engineer).