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Microcap & Penny Stocks : LA Group, Inc. (ONTV - formerly LAAQ) -- Ignore unavailable to you. Want to Upgrade?

To: Auricman who wrote (791)	2/20/1999 7:29:00 PM
From: Ron Dior	Respond to of 1140

This is a post of the original news that caused the first price spike back in March of 97'! This should give you some idea of the potential that this partnership has to generate income. I wonder how much of this article is still in the master plan? The popularity of the internet would just seem to give them even more of an edge now. Next week should be very interesting! ********************************************************************** La Group, Inc. Announces the $25,000,000 Acquisition of Ronco, Inc. Manufacturer of the Famous Ron Popeil Pasta Maker Regularly Seen on QVC PR Newswire - March 25, 1997 12:05 ROCHESTER, N.Y., March 25 /PRNewswire/ -- LA Group, Inc. (OTC Bulletin Board: LAAQ) (LAAQ) announces that it has entered into an agreement to acquire the assets of Ronco Inc. and its affiliated companies for $25,000,000 in cash and stock. Ronco is one of the world's leading Television Direct Response Marketing companies. The Los Angeles-based company is the designer and manufacturer of the Popeil Pasta/Sausage Maker, Ronco Food Dehydrator, Veg-O-Matic, Popeil Pocket Fisherman and many other widely used consumer products. Ronco is a major supplier of products to QVC Television and continues to be a significant developer of infomercials. Mr. Daniel Fasano, President and CEO of LA Group said he was pleased that the Company was able to expand its offerings of "Seen On TV" products through the acquisition of one of America's premier companies. Mr. Fasano stated, "The addition of the Ronco product line and the services of its founder Ron Popeil virtually guarantees LAAQ's success in its expansion of its 'Seen On TV' products to retail as well as its franchise division. Ronco has exceptional products, and Ron Popeil is one of the most respected and best known TV sale personalities in America today. In short he's probably America's greatest salesman." Ron Popeil, Ronco's Founder and President, has agreed to act as the Company's spokesperson and marketing consultant. Mr. Popeil is recognized as one of the world's leading experts in the Direct Response Industry having literally invented direct response TV sales. He is also the entrepreneur who used the medium to introduce and successfully sell over $300,000,000 of unique products on television during the past 15 years. Mr. Popeil will continue to provide on-air sales appearances with QVC and infomercials as the Company continues its "Seen on TV" programs. Further, Mr. Popeil indicated that he looked forward to new product development which is expected to accelerate in the near future. All of the new products will be introduced through the LA Group, Inc. Mr. Fasano said, "I believe this acquisition will enable LA Group to expand its retail market through our wholesale and 'Seen On TV' Kiosk divisions as well as continuing direct response TV sales efforts. This acquisition coupled with the previously announced purchase of What-A-Product, Inc. will put the Company in the forefront of the direct response marketing industry." Mr. Fasano further stated, "With these acquisitions we now have some of the top infomercial products, product development and promotional talent available today. With a customer base of over 3,000,000 satisfied people who have purchased Ronco and What-A-Product goods our operation can easily be the necessary bridge between Direct Response Television Sales and Mass Merchandising. The Company's goal of 500 "Seen on TV" franchised locations across North America by mid 1999 can be fast tracked with the kind of support we anticipate from the current customer base." The Company will continue to vertically integrate manufacturing, direct response marketing and retail distribution into the Company's retail and franchise division that sell "Seen On TV" products. The "Seen On TV" division will sell infomercial products, which Mr. Fasano calls 'America's Most Wanted Products.' Direct response television marketing now amasses over eleven billion dollars a year in sales, with potential retail store sales being 5 times that of television. The key to the success of Company's retail division is that it sells the hottest Infomercial products simultaneous to television Infomercials." The mall Kiosks sell mainly the TOP TWENTY products (i.e.: Fitness Flyer, Popeil Pasta/Sausage Maker, AB-Roller Plus, Eagle Eye Sun Glasses, Bradini, Ronco products and aerobic riding bikes) currently running on Infomercials. The key benefit to the customers purchasing through the Kiosk include savings of shipping and handling cost ranging from $4 to $75 per item, reduced risks as the customer can touch, feel and experience the product, and instant gratification with immediate possession. Kiosks are approximately 150 square feet in size, eliminating huge start-up costs normally associated with in-line mall stores. The Company projects the opening of 50 Company-owned and 450 franchised locations in the next 2 years with projected revenues of $250,000 to $300,000 per location. Visit the Company's Web site at: www.aseenontv.com Ron Dior