Hoover's Online Announces E-Commerce Merchants Program; Participating Vendors Gain Access to Millions of 'Consumers Who Work'
AUSTIN, Texas, Feb. 19 /PRNewswire/ -- Hoover's Online (http://www.hoovers.com), a leading provider of business information on the Internet, today announced the launch of a new e-commerce Merchants Program designed to promote online transactions between vendors and Hoover's audience of millions of Web-savvy professionals.
Hoover's, which has seen its e-commerce revenues increase more than 1,000 percent between the second and fourth quarters of 1998, is now offering a Merchants Program that will connect participating Merchant Partners to the Hoover's audience through a variety of customized e-commerce solutions. Levels of participation range from inclusion in The Store at Hoovers Online (http://www.hoovers.com/hoov/store/storefront.html) to combinations of store placement, special promotion throughout the site and integration within contextually relevant editorial.
"Hoover's Online attracts an audience of educated, tech-savvy business professionals who represent a targeted and valuable demographic for online marketers. Our viewers are very comfortable with online transactions," said Jani Farlow Spede, VP of Marketing and Strategic Alliances. "During the past six months, we've tested the appeal of various professional and consumer- oriented products and services to Hoover's Online viewers. An analysis of those transactions has revealed several product categories, such as business reports and software, that interest our visitors, and we will expand on those as we move forward in securing alliances with additional Merchant Partners."
The Store at Hoover's Online, which serves as the hub of e-tailing activity on Hoover's, was recently redesigned to highlight vendors in product categories such as books, business reports, software and magazines. Merchants currently participating include Amazon.com, Multex, WinStar Telebase, infoUSA and Bruce Judson.
"WinStar Telebase is very pleased to be included among Hoover's charter group of merchant partners," said Dan Meyer, General Manager at WinStar Telebase Inc. "Within the first week of our partnership with Hoover's Online, we saw record-setting sales of business credit reports and we're already investigating opportunities to expand our product offering in the Hoover's Store and on nearly 14,000 Hoover's Company Capsules."
"When I was evaluating e-commerce sites to help promote my online newsletter, 'Bruce Judson's Grow Your Profits,' I quickly decided on Hoover's Online," said Bruce Judson, the newsletter's author. "Hoover's provided an ideal fit of business-minded individuals and quality, editorially-driven content that has helped boost awareness of and subscriptions to my newsletter."
Hoover's plans to include additional e-commerce categories that are relevant to the site's core audience of business users. Future areas of interest include telecommunications, travel, continuing professional education, corporate gifts, computer hardware and software, office supplies, and brokerage services. Vendors interested in participating in Hoover's Merchants Program can visit hoovers.com for more information.
About Hoover's, Inc.
Hoover's is a leading provider of business information on the Internet. Hoover's provides high-quality, engagingly written and useful information about nearly 14,000 of the world's largest, fastest-growing and most influential public and private enterprises. Hoover's Company Information is available on its own Web site, Hoover's Online (http://www.hoovers.com), and through partnerships with more than 30 Internet and online services including America Online (NYSE: AOL), Yahoo! (Nasdaq: YHOO), Infoseek (Nasdaq: SEEK), Microsoft (Nasdaq: MSFT), Alta Vista, The New York Times (NYSE: NYT) and Reuters (Nasdaq: RTRSY). Time Warner (NYSE: TWX), Media General (AMEX: MEG.A) and Infoseek (Nasdaq: SEEK) are investors in Hoover's.
Contact: Lisa Glass of Hoover's Inc., 512-374-4662, or email, lglass@hoovers.com.
SOURCE Hoover's, Inc.
CO: Hoover's, Inc.
ST: Texas
IN: MLM FIN
SU: PDT
02/19/99 06:00 EST prnewswire.com
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