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Biotech / Medical : GUMM - Eliminate the Common Cold -- Ignore unavailable to you. Want to Upgrade?


To: John D. White who wrote (338)2/21/1999 10:31:00 PM
From: DanZ  Read Replies (1) | Respond to of 5582
 
ZICAM - DON'T LEAVE HOME WITHOUT IT!

LOL... Nice slogan, but I think another company already has a SM on that one. Given the sensitivity to GumTech being a bunch of scam artists, we definitely don't want to use another company's slogan. ggg

Your other one might work though. "Don't fly in the Winter without it." I don't think anybody claimed that one yet. I wonder why lol.

"Squirted that slime right up my nose"

Uhm, I don't think you should produce any commercials for Zicam, John lolol.

Thanks for the story...the more I hear, the more confident I become that Zicam works as advertised.

Hey, how about this for a slogan:

Take two squirts and call me in the morning.

Oops, that one has a sexual connotation. Forget it! Now you can see why I'm an engineer instead of a marketeer.

Dan



To: John D. White who wrote (338)2/21/1999 11:00:00 PM
From: Madeleine Harrison  Read Replies (1) | Respond to of 5582
 
John, Thank you for the encouraging story. The word may
have to travel this way a while before the market wakes up.

Zicam. Good health news nose no bounds.

-Madly