DiviCom Introduces Next Generation HighDefinition Encoder; MV400 Delivers
Industry Leading Architecture andPerformance
February 22, 1999 08:05 AM
MILPITAS, Calif.--(BUSINESS WIRE)--Feb. 22, 1999--DiviCom, Inc., a wholly-owned
C-Cube Microsystems CUBE subsidiary and the leading provider of open solutions for
digital television, today announced the world's first high definition (HD) MPEG-2 encoder
in a one-rack unit high chassis.
The MV400 encoder provides superior image processing techniques and supports
multiple formats. The MV400 enables broadcasters to deliver the best high definition
television while providing an upgrade path for future requirements.
Broadcasters Choose the MV400
LIN Television Corporation, based in Providence, RI, owner of 12 stations throughout the
country and WGBH, a leading PBS station serving the sixth largest market in the U.S.,
have both chosen the DiviCom solution. Mark Richer, Vice President and General
Manager of Comark Digital Services (CDS), a unit of Thomcast Communications Inc.,
an integrator on both projects said, "Efficient and flexible use of the digital signals is a
critical component of LIN Television's and WGBH's DTV plans. DiviCom is the right
partner and the MV400 is the best solution to support their business strategies."
Designed for Today and Tomorrow
"To lower the inherent risks of transitioning to digital television, DiviCom products have
been designed to accommodate current and future broadcast requirements," said Tom
Lookabaugh, President of DiviCom. "The MV400 high definition encoder is not an
interim solution. The MV400 fulfills broadcasters' specific needs by providing additional
on-board processing power that can be enabled through software-only upgrades."
Designed to exceed broadcaster expectations, the MV400 provides a choice of 1080i,
720p and 480p DTV supporting ATSC, DVB, and ISDB (a Japanese) standards. In
addition to supporting today's formats, software upgrades will enable the MV400's
multi-format architecture to support future formats and provide further performance
enhancements.
The MV400 is the first encoder to use the newest version of the DVxpert(TM) chip from
C-Cube Microsystems. This chip version provides enhanced packaging, size and
performance specifications that allow the MV400 to achieve its leading form factor and
flexibility.
MV400 Sets New Performance and Efficiency Standards with MotionTrack(TM)
DiviCom engineering has enhanced the way HD images are processed by using unique
image division techniques. With its exclusive MotionTrack feature, the MV400
processes the entire video image uniformly bypassing the inherent architectural
limitations that existed in first generation encoders. This enables superb motion
prediction and unified rate control, which delivers superior video quality at lower bit
rates.
The foundation for this capability is found in the MV400 hardware architecture. Unlike,
first generation HD encoding systems that group together individual encoder systems,
the MV400 integrates multiple DVxpert encoding engines on a single module linked via
a high speed bus. This architecture enables inter-encoder communication and
increases the MV400's ability to handle demanding, high action, complex video content.
The end result is better video quality with less effort.
MV400 Encoder Highlights
Designed specifically for HD, the MV400 provides unsurpassed quality and advanced
system flexibility with the following highlights:
-- One rack unit chassis provides low power and cooling requirements
-- Supports multiple video formats including 1080i, 720p and 480p
-- Software upgrades enable future performance enhancements and
support for additional video formats
-- Unique MotionTrack feature provides advanced motion estimation
and rate control ensures each image is processed uniformly
-- Inverse telecine mode conserves bandwidth on film-based material
-- Integrated Dolby Digital audio support and closed caption
insertion reduces requirements for external devices
-- ATSC, DVB, and ISDB compliance enables integration
-- SNMP-based network management provides centralized control of the
entire encoding system
Backed by Four Generations of Encoding Experience
The MediaView MV400 is backed by four previous generations of MPEG-2 encoders,
over 4,800 system deployments, 5 years of system integration services, and extensive
technical support experience. The DiviCom MediaView encoder family also includes the
MV40, MV15, and MV12 standard definition encoders as well as powerful multiplexing
and supporting network product offerings. All systems offer MPEG-2 compression of
video, audio and data channels, use sophisticated signal pre-processing and noise
reduction, and are compliant with DVB, ATSC, and ISDB standards.
DiviCom, Inc.
DiviCom, Inc. is a leading provider of open solutions for digital television. Products
include audio/video encoding, data broadcast solutions, network management systems,
consulting and integration services. Based on the MPEG-2, DVB and ATSC
international standards, DiviCom products enable digital video broadcasting over a
variety of networks including satellite, wireless, fiber and cable.
DiviCom, Inc. is a wholly-owned subsidiary of C-Cube Microsystems Inc. CUBE , and
both companies are based in Milpitas, Calif. C-Cube is the leading provider of digital
video silicon solutions for the communications, consumer electronics and computer
markets. C-Cube can be reached at 1.408.490.8000 or www.c-cube.com. DiviCom can
be reached at 1.408.490.6700 or www.divi.com.
DiviCom and MediaView are trademarks of DiviCom, Inc. "C-Cube" and the C-Cube are
registered trademarks of C-Cube Microsystems Inc. All other trademarks mentioned
herein are the property of their respective owners.
This press release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act
of 1934. These forward-looking statements involve risks and uncertainties. Actual
results could differ materially from those projected in such statements as a result of
economic conditions, market conditions, competitive pressures, lack of market
acceptance of HDTV encoding systems, problems developing or implementing the
Company's new products, and unforeseen defects in the Company's new products in
addition to the risk factors described in C-Cube's Form 10-Ks, Form 10-Qs and other
reports. C-Cube and DiviCom assume no obligation to update such forward-looking
statements.
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