To: Triffin who wrote (57393 ) 2/22/1999 9:39:00 AM From: POLETO Read Replies (1) | Respond to of 119973
CYCH news! CyberCash, Inc. (Nasdaq:CYCH.O), the world leader in e-commerce payment technologies and services, announced today the premier of its one-click shopping service web site, instabuy.com. The web site allows consumers to sign up for the InstaBuy(R) one-click shopping service and make purchases from more than 85 online merchants, including Barnes & Noble, Eddie Bauer, Egghead.com, 1-800 Flowers and Sharper Image, offering branded products through the Impulse! Buy Network. "Instabuy.com represents a launch point, a web site where consumers can get their InstaBuy wallets and start buying online with ease," said Denis Yaro, executive vice president, CyberCash. "As more merchants make the InstaBuy service available to their online customers, shoppers will also be able to sign up when they make a purchase at any of those sites." According to Yaro, a consumer can get an InstaBuy wallet without interrupting his or her shopping experience. During the first purchase at any InstaBuy-enabled merchant site, the consumer types his or her payment and shipping information into the merchant's own form. At the end of the purchase, the consumer is prompted to sign up for the free InstaBuy service by entering a password for future use. The consumer's information and password are securely stored under the auspices of a participating financial institution. First USA is the first financial institution to offer the InstaBuy service to consumers across the Internet. The next time the consumer shops at the same merchant or any other InstaBuy-enabled merchant, the InstaBuy window pops up on the merchant's payment page, already loaded with the consumer's purchase information. The consumer simply enters his or her password and completes the purchase. The payment information is transferred directly and securely to the merchant site for payment processing. "Despite the strength of e-commerce during the recent holiday shopping season, merchants continue to tell us that customer drop-off rates remain a significant problem," said Yaro. "When a customer visits a merchant web site, picks out something to buy, puts it in his or her 'shopping cart,' but leaves before concluding the purchase, something is very wrong. By making the transaction easy and safe for the consumer, the InstaBuy service helps merchants retain these prospective customers." Impulse! Buy Network was one of the first Internet commerce solution providers to announce it would integrate the InstaBuy service into its online shopping solution. Impulse! Buy Network provides a market leading merchandising platform that enables branded merchants to broadcast their best offers into top content sites across the Internet. With its unique set of merchandising tools, Impulse! Buy is able to optimize e-commerce effectiveness and pass on the benefits to content sites, their merchant partners and consumers alike. "The InstaBuy service is the only solution that truly provides ease-of-use, security, and portability for consumers, which is why we felt this technology was important to integrate into our platform," said Pierre R. Wolff, vice president of business development at Impulse! Buy Network. "Best of all, the integration time was quick and easy so that we can build and later leverage the base of InstaBuy consumers on the Internet. The InstaBuy service enables Impulse! Buy to register consumers once. Then they will be able to shop anywhere within the Impulse! Buy Network, as well as from our merchant partners who accept the InstaBuy service on their own web sites. In our opinion, this is critical to the success of any merchant's long term e-commerce strategy," Wolff said. In addition to signing up for the service at the instabuy.com web site, visitors can learn more about the InstaBuy service and can even make purchases from the web site to see how it works. "As soon as people see how easy the InstaBuy service is to use, they will want to use it all the time when they shop online. The web site gives them a chance to take it for a test drive," Yaro said. CyberCash is the world's leading provider of secure electronic commerce payment technologies and services spanning the retail point of sale through the Internet. CyberCash, the CyberCash logo and InstaBuy are trademarks, service marks, registered trademarks or registered service marks of CyberCash, Inc. Visit the InstaBuy web site at www.instabuy.com