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PVSvitamins.com, the Online Phar-Mor Vitamin Store, Opens
For Business
PR Newswire - February 22, 1999 10:47
Launch of New Vitamin Site Extends Phar-Mor's 'Don't Pay Drug Store Prices' Philosophy to the Web
State-of-the-Art Site to Offer Vitamin Expertise Through Online Chats and 24-Hour E-mail Vitamin
Specialist
YOUNGSTOWN, Ohio, Feb. 22 /PRNewswire/ -- PVSvitamins.com, the online Phar-Mor Vitamin Store, today officially opened for business, extending Phar-Mor's "Don't Pay Drug Store Prices" retailing philosophy to the Web. Phar-Mor (Nasdaq: PMOR), already one of the country's leading vitamin retailers, said that PVSvitamins.com will compete aggressively on price and selection, similar to the company's deep discount drug stores.
To celebrate its grand opening, PVSvitamins.com will provide free shipping and handling on any purchase to its first 5,000 online customers.
As part of this state-of the-art e-commerce site, PVSvitamins will provide email access to a PVSvitamins.com vitamin specialist 24 hours a day, seven days a week. PVSvitamins.com will also host periodic
online chats on health and nutrition with doctors, pharmacists and nutritionists.
PVSvitamins.com will sell its high quality product offerings at some of the most competitive prices on the Web. PVS.vitamins.com will also offer weekly specials on selected items and operate under a low-cost
methodology guaranteeing shoppers timely, yet cost-efficient delivery of their purchases.
"The launch of our online vitamin store marks a new era in the vitamin retail market," said David Schwartz, President and COO of Phar-Mor. "As one of the country's leading retailers of vitamins, we have the
expertise, business relationships and market understanding to develop the leading deep discount online vitamin site. Just as Phar-Mor occupies a unique niche in the drug store business, so too will PVSvitamins.com distinguish itself online for its low prices and outstanding service."
PVSvitamins.com will offer a number of unique features, including:
* PVSvitamins.com is the exclusive online retailer of Vitamin World Brand products. PVSvitamins.com features a proprietary line of vitamins and supplements labeled "Vitamin World" which are found exclusively on PVSvitamins.com and in Phar-Mor and NBTY Inc.'s Vitamin World retail stores.
* PVSvitamins.com has a working partnership with Rexall Sundown through which online shoppers have access to quality Sundown(R) products including Osteo Bi-Flex(R), a patented formulation of Glucosamine and Chondroitin, Sundown's Xtra(TM) herbal supplements, and the Chroma Slim(R) diet products.
* PVSvitamins.com gives online shoppers direct access to the expertise of doctors, pharmacists, and nutritionists through periodic online chats.
Among others, Denise Austin, National Fitness Expert, (Monday, March 1st from 8pm-9pm) and Jamie Tran, Nutrition Marketing Manager, Perrigo,(Thursday, February 25th from 3pm-5pm) will be participating in the chats.
* PVSvitamins.com shoppers will have the ability e-mail questions to a
PVSvitamins.com vitamin specialist 24 hours a day, seven days a week.
Timely responses to inquiries are guaranteed.
* PVSvitamins.com operates under a low cost methodology ensuring that
online shoppers have the best bargains online and that purchases are
delivered in a timely yet, cost efficient manner.
PVSvitamins.com is the first of several online initiatives that Phar-Mor plans to launch as part of "Cyber Phar-Mor", the online Phar-Mor store. It offers one of the most comprehensive online selection of vitamins, minerals and herbal supplements at deep discount prices through partnerships with Vitamin World, Rexall Sundown and other manufacturers. With its anchor tenancy at ShopNow.com, PVSvitamins.com is part of the fastest growing shopping gateway on the Web and is accessible on the World Wide Web directly at www.PVSvitamins.com and through Phar-Mor's corporate Web site,
www.pharmor.com. DirectSite Inc., based in Cincinnati, OH, provides PVSvitamins.com with e-commerce fulfillment solutions that allow the online store to service its customers in a timely and cost efficient manner.
Phar-Mor is a retail drug store chain operating 106 Phar-Mor stores in 19 states with annual revenues of approximately $1.1 billion. The Company's common stock is traded on the Nasdaq National Market under the symbol "PMOR".
This release contains statements relating to future results of Phar-Mor, Inc. and its market share in the industry (including certain projections and business trends) that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to, market acceptance of Phar-Mor's stores and merchandising concepts, changes in political and economic conditions, demand for and market acceptance of new and existing products, availability of new products, increased competition as well as other risks and uncertainties detailed from time to time in the filings by Phar-Mor, Inc. with the Securities and Exchange Commission.
SOURCE Phar-Mor/CONTACT: Vicki Elkins of Robinson Lerer Montgomery, 212-484-7784, for Phar-Mor//Web site: www.pharmor.com
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