To: AJ Berger who wrote (17693 ) 2/22/1999 5:10:00 PM From: ztect Read Replies (1) | Respond to of 44908
AJ You are obviously pre-occupied with current models of marketing put forth by the likes of AMZN, CDnow and Buy.Com that are all predicated on establishing name recognition (ie.BRANDING) through expansion of domain through acquisition and direct marketing. Such an approach is incredibly expensive as has been born out on the balance sheets of the aforementioned competitors as not being profitable now and in to the distant future Plus such marketing strategies also don't retain customers except through further reducing profit margins by reducing sales prices. Take a look at buy.com for example. Buy.com is actually selling goods at less than cost to attract and retain buyers. Buy.com is attempting to make earnings via sale of on-line advertising while at the same time using direct and very expensive marketing costs like television advertising to direct eye balls to buy.com's site. Take a look at CDnow as well. Direct costs of advertising and the costs to "re"-advertise to retain customers are making it difficult for CDnow to remain competitive with their pricing since their marketing costs are so hyper-inflated. Even look at AMazon, they are spending tremendous amounts of money to expand and establish their name (Branding) and may take years, if ever, to show a profit. Now are these the types of e-tailers that you are suggesting that TSIG should emulate? AJ, you just don't get it... Can't wait until TSIG contrarian marketing strategy starts to make announcements with companies beyond just Kodak and some of the other sports teams, charities, and organizations already announced. When other e-tailers understand the simplicity and the beauty of TSIG third party marketing strategy and the use of other already established company's branded names on TSIG's cards directing traffic to TSIG's sites.. TSIG will have already been well established due to the likes of Hwang, Gordon, Rich and are own like Marty, Sam and Norm. AJ...do you even understand the whole concept of third party marketing? Do you understand how to direct web traffic do e-tail websites through the use of traditional and non-traditional means of marketing? The most incredible thing about TSIG's strategy is that it is "open" to investors to contribute much like programmers contribute to open architecture software... Very ...very ...amazing to say the least... Anyway, in other words, AJ you haven't the slightest clue about what you're talking about.... Then again you never do. Sincerely, ztect (spelling not checked)