LCS GOLF.....LCSG OTC:BB...
lcsgolf.com
lcsgolf.com
lcsgolf.com
LCS Golf – (OTC BB: LCSG)
LCS Golf Announces Acquisition of Internet Direct
Marketing Organization Golf Promo, Inc.
3.2 Million Golfer Name and Address Database
NEW YORK--(BUSINESS WIRE)--Feb. 24, 1999--LCS Golf (OTC BB:LCSG) is pleased to announced that it has acquired a 100% interest in Golf Promo, Inc. Golf Promo is an internet direct marketing firm that with a database of 3.2 million golfers.
LCS Golf is a holding company whose mission is to create value for its shareholders through the acquisition of undervalued entities with a primary focus in the golf industry. Since becoming a publicly traded company on June, 1998, LCS has completed 3 acquitions. They include GolfUniverse.com, Mister B III and Play Golf Now .On September 9, 1998, LCS announced its first acquisition, Golf Universe.COM.
GolfUniverse.com
The explosion in the popularity in the sport of golf has created tremendous opportunity is a myriad of areas. Apparel, equipment, teaching aids, golf courses, driving ranges, computer software, memorabilia, are just a handful of the different businesses in which golf entrepreneurs and enthusiasts are taking advantage of the burgeoning interest in golf. GolfUniverse.COM is an internet website that is positioning itself to leverage the power of the internet and tap the revenue potential from a vast array of golf companies.
GolfUniverse.COM –Mission Statement
· To become the most robust and most visited Golf Course, Golf Promotion, Golf Information and Golf Product Web Site on the internet with links to golf radio and golf television.
Sources of Revenue
GolfUniverse.COM will derive its revenues from two different avenues:
1. Advertising – Advertisers are and will continue to be drawn to the growing popularity of the website which is the result of in-depth value-added practical informational content. The site is currently receiving an average of 12,000 hits per day. Our objective is to significantly increase the flow of traffic onto the site. To do this, the company is taking a number of measures. They include but are ot limited to:
The continued creation of cross-links with other golf-related websites.
The swapping of banner advertisements with other related sites on a quid pro quo basis.
The purchase advertising banners on other high profile portals.
2. Commerce – The Golf Universe Cyber Mall (currently operational but in the midst of being upgraded) is an online store where visitors will be able to buy a vast array of golf products from different companies. GolfUniverse.COM is currently negotiating with a number of different companies on revenue sharing agreements for new products. The beauty of the Universe Store lies in the fact that GolfUniverse.COM will not have to inventory any product. Rather, "The Universe Store" will offer other companies products and share in the revenues generated. To date, GolfUniverse has established agreements with Amazon.com and Digital River. Under the terms of the agreement, GolfUniverse is able to sell the 1200 golf publications of Amazon.com and approximately 55 golf software products warehoused by Digital River. Additionally, the full line of therpeutic magnets of Mister B III are offered as well. GolfUniverse continues to work on building new cooperative relationships in order to access additional products for the Universe Cyber Mall.
3. Miscellaneous – Additional revenues will be derived from a variety of other sources. For example, we are currently negotiating with some major companies on forming strategic alliances. In such an alliance, GolfUniverse.COM would be implement a nationwide promotional program. These companies are drawn to GolfUniverse.COM's marketing strength, website popularity and database access of 3,200,000 golfers. More information will be provided as these agreements are solidifed.
Website Facts
The number of hits (a measure of # pageviews and thus website visitors) is the indicator of a site's popularity. The more popular a website is, the greater number of hits it will receive and more advertising dollars it will be able to command. GolfUniverse.COM is currently averaging about 12,000 hits per day. As previously stated, we are working to maximize traffic to the site through various means.
What makes GolfUniverse so attractive to its visitors?
Information, entertainment value and one-stop shopping/convenience.
Conventional wisdom maintains that "information" is the single most valuable commodity. With that, GolfUniverse.COM is well on its way to becoming the premier golf website with the following databases of information:
· A directory of detailed information on 24,000 golf courses worldwide
· A complimentary directory of golf related suppliers of equipment, merchandise and other services. This directory will contain 180 categories of products and services that the golfer, golf course, pro shop, retail store or manufacturer will be able to search and locate products.
Golf Tips
Resort Informatin
Golf Stock Information
Free computer golf game
Classified Advertising
Golf yellow Pages
Course Reviews
Golf Rules
Chat room
And much much much more…………
Revenue Projections for GolfUniverse.COM
GolfUniverse.COM is projecting to generate $4,750,000 is revenues for fiscal year 1999 and $8,200,000 in fiscal year 2000. These revenue projections are for GolfUniverse.COM exclusively and do not reflect the revenue from acquisitions that are currently being negotiated. There can be no assurance that these projections will be achieved.
Play Golf Now
Play Golf Now is the Internet's leading provider of discounted golf services and products. Through its association with some of the world's leading golf and travel companies, Play Golf Now offers its members an exceptional value. As a rue direct to consumer Internet brand and as a pioneer in Internet based golf services, Play Golf Now is breaking new ground in the electronic commerce market.
Play Golf Now provides a monthly newsletter to 150,000 internet based subscribers; The Play Now website also features a golf course and driving range locator, a hotel and resort directory, and a diverse amount of golf information.
On-line partners:
Play Golf Now has partnered with major internet company, traditional based companies as well as a selection of premier websites. A sampling of Play Golf Now's p[artners include:
Amazon.com
Digital River
Quest International
Golf Digest
Avis
Dollar Car Rental
United States Schools of Golf
IMALL
PC Worldshoppers
Mister B III
LCS Golf's second acquisition, Mister B III is a Hialeah, Florida-based developer, manufacturer and distributor of therapeutic magnet products. The company also produces and distributes other lines of consumer products such as microwaveable heating pads, children's novelty products and house ware items.
Mister B III is a 3-year old company with an extensive and distinguished customer base. Well-known customers include Arbor Drugs, Hills Department Stores, Wal-Mart (NYSE: WMT), J.C.Penney (NYSE: JCP), Boscov's, Montgomery Ward, Ocean State Jobbers and many others. The company's President, Milton Besen will remain with the company. Mr. Besen enjoys an excellent reputation in the wholesaling and garment industry and fosters both valuable and coveted relationships within the retail chain store community. Mister B III is projecting over $ 6 million in sales for it 1999 fiscal year.
Mister B III represented an excellent opportunity for LCS. The company has superior products and a high-profile customer base. Moreover, the company generated approximately $ 1.3 million in 1998 revenues and enjoys positive cash flow. The company has tremendous growth potential. LCS and Mister B III's management have aggressive growth plans to be derived from expanding business with existing customers, garnering new customers and fulfilling the demand from the infomercial. Mister B III's therapeutic magnets are currently being marketed over the GolfUniverse.com website.
Recent LCS Events/press release highlights
· On November 19, 1998, LCS Golf announced a joint venture with Play Golf Now, (www.playgolfnow.com) . Under the terms of the agreement, both companies will cross-market goods and services on the world wide web, television, print media and direct marketing. Play Golf Now offers the internet's leading discount golf membership program. Members are able to receive major price advantages on an extensive selection of golf courses, driving ranges, golf instruction facilities, golf resorts and equipment vendors throughout the country.
· On November 30, 1998 LCS Golf entered into a definitive agreement to acquire Mister B III. Mister B III is a Hialeah, Florida-based developer, manufacturer and distributor of therapeutic magnet products. The firm also products and distributes other consumer products such as microwaveable heating pads, children's novelty products and houseware items. Their client base include high profile retailers such as Wal-Mart, J.C. Penney, Montogmery Ward and many others. Mister B III is expecting to generated approximately $6 million in revenues in 1999.
· On December 4, 1998 – LCS Golf announced that its wholly-owned subsidiary, GolfUniverse.com, established a partnering agreement with Digital River (NASDAQ: DRIV). Under the terms of the agreement, GolfUniverse.com will have selling rights to Digital River's massive 120,000 piece software product line produced by some 1,300 software publishers. GolfUniverse.com will focus on golf-related software products supplied by Digital River (NASDAQ: DRIV). Additionally, the GolfUniverse.com web site went live for E-commerce.
· On December 10, 1998 announced that Mr. Charles A. Gargano will be joining its Board of Directors effective January 2, 1999. Mr. Gargano currently serves as Chairman and Commissioner of Empire State Development, New York State's economic development agency. Appointed to his present position by New York Governor George E. Pataki in February 1995, Mr. Gargano also serves as Vice-Chairman to the Board of Commissioners of the Port Authority of New York and New Jersey.
· On December 15, 1998 LCS announced the contracting of football legend Joe Namath as spokesperson for an informercial. The informercial will be produced to market the therapeutic magnet products of Mister B III. The infomercial is expected to begin airing in April, 1999.
On December 21, 1998 LCS announced that Amazon.com (NASDAQ: AMZN – news) has accepted the company to be a member of its "Associates" program. Under the terms of the agreement LCS GOLF will now have full marketing rights to the products of Amazon.com over their GolfUniverse.com web site. The agreement will substantially broaden GolfUniverse.com's product offering by providing the site the ability to sell approximately 1200 golf related publications inventoried by Amazon.com. GolfUniverse.com will earn a percentage of every book sold in GolfUniverse.com's The Universe Store. Amazon.com is the internationally recognized as the largest on-line seller of books. As a participant in the Amazon.com Associates Program, GolfUniverse.com (www.golfuniverse.com), prominently displays the Amazon.com logo. In turn, Amazon.com will publish a linked message identifying Golfuniverse.com as an endorsed Associate. The message will also encourage visitation to the GolfUniverse.com site for shoppers interested in the same high-quality product and high level of customer service Amazon.com provides its own customers.
On January 8, 1999 LCS Golf announced the appointment of James Walsh to the company's Board of Directors. Mr. Walsh is an attorney and President of Namanco Productions, Inc., specializing in the marketing and management of professional athletes and entertainers. Namanco Productions, Inc. has been an exclusive agent and manager of NFL Hall of Fame quarterback and celebrity, Joe Namath. Mr. Walsh through his association and representation of Mr. Namath has been closely involved in the marketing and merchandising of numerous products during the course of Joe Namath's career.
January 27, 1999 LCS Golf (OTC BB:LCSG) is pleased to announce it has expanded its previously announced 50/50 strategic partnership with Play Golf Now. Under the terms of the agreement, Play Golf Now will become a 100 % wholly-owned entity of LCS Golf.
In November, LCS Golf announced the creation of a 50/50 strategic partnership with Play Golf Now, Inc. Under the terms of the agreement, both companies were to cross-market goods and services on the world wide web, television, print media and direct marketing. The outright acquisition of Play Golf Now will allow each company to fully leverage each other's strengths, distribution channels, databases and intellectual properties.
On February 2, 1999 LCS Golf (OTC BB:LCSG) announced that it has selected Hawthorne Direct Inc. to produce their infomercial to market Mister B III's therapeutic magnets . Under the terms of the agreement, Hawthorne Direct will be responsible for fulfilling the majority of the needs surrounding the infomercial. They include the production, media buying, planning testing, analysis and logistics and the reporting of the aftermarket performance.
With offices in Fairfield,IA, Los Angeles California, Sante Fe, NM, New York, NY and Chicago, Ill, Hawthorne Direct Inc. is a full-service direct response advertising agency. Hawthorne boasts a distinguished client list that includes Apple Computer, BRAUN Inc., Discover Card, Jenny Craig, Nicklaus Golf, Nissan Motor Corp, Paramount Communications, Taylor Made Golf, Time Life, U.S. Navy, Turtle Wax, Warner Music Enterprises and many others. During the course of their 15 years in business Hawthorne has managed over 300 infomercial campaigns and over 100 direct response productions.
LCS Golf has also selected West TeleServices Inc and National Fulfillment. West TeleServices will be responsible for the handling of all phone call orders and National Fulfillment will execute the fulfillment of the orders.
The infomercial itself be will produced in both a 60 second and 120 second format. It will air on national and regional cable as well as broadcast and satellite stations. The infomercial is expected to begin airing in the first week of April 1999.
Stock Information
Ticker symbol: "LCSG" – OTC Bulletin Board
52 week trading range – $ .125 – $ 1.80
Shares outstanding: 6.2mm fully diluted
Float: 3.1 mm shares
# of market makers - 11
**** LCS Golf has filed a Form # 10 with the Securities and Exchange Commission. Upon approval, LCS will be a fully reporting company. The process is expected to be completed by April, 1999. At that time, all financial information will be available on the Edgar System
LCS-Golf, Inc.
24 East 12th Street
NYC, NY 10003
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