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Technology Stocks : Egghead Computer (EGGS) -- Ignore unavailable to you. Want to Upgrade?

To: klinetime who wrote (6880)	2/23/1999 4:42:00 PM
From: Scott Williams98	Respond to of 8307

EGGS SPO to be maximum of $17.41 per filing today... EGGHEAD.COM feels like their brand name may give them the edge over their competitors. I agree and that's why I originally bought EGGS. This is an exerpt from the filing today (read the whole filing at Freeedgar.com). <<The Egghead.com Advantage Egghead.com believes that it is well positioned to capitalize on the expanding online retail market because of its brand name, its merchandising expertise and the distinctive three-format shopping experience offered by its online store. Our strong, long-standing brand name gives us a distinct advantage over many new entrants in the online retail market. We believe that our brand name attracts a significant number of customers to our online shopping site, enabling us to reduce our costs of customer acquisition, and lays the foundation for long-term customer loyalty. Our merchandising history and strong supplier relationships enable us to identify, source and create compelling product offerings in a variety of categories to satisfy a wide range of customer shopping needs. We believe our merchandising expertise and skill will allow us to leverage our existing relationships with suppliers and add new suppliers and product categories to increase the breadth and number of products we offer. In addition, we have pioneered an innovative three-format shopping experience at our online store that enables customers to "Shop Three Times Smarter SM." Our online store's three shopping formats attract a broad base of customers and satisfy a variety of budget needs 3<PAGE> by offering a wide selection of competitively priced products at different points in their product life cycle. Our online store's Egghead Superstores (Egghead Computer and Egghead Software) offer customers a large selection of new, current-version computer hardware and software products at competitive prices. Our online store's SurplusDirect liquidation center offers customers excess, close-out, refurbished and reconditioned merchandise at liquidation prices. Our online store's Egghead Auctions section enables customers to bid on computer products and other consumer and business goods. We flexibly merchandise a wide variety of products among these three formats, and move products between formats, in an effort to increase revenues and accelerate our inventory turns. Strategy Our objective is to be a leading online retailer of consumer and business products sold at competitive prices, building on our strong foundation as a retailer of computers and computer-related products. We plan to achieve this goal through the following key strategies: . Leverage Brand Recognition . Promote Customer Loyalty by Providing an Outstanding Shopping Experience . Strengthen Core Product Offerings and Expand into Other Merchandise Categories . Expand into New Markets . Maintain and Strengthen Relationships with Suppliers and Distributors . Increase Focus on Technology . Attract and Retain Exceptional Employees>> It also looks as if a fund bought a few shares of EGGS just over a week ago (filing on EDGAR database). Best of luck SCOTT