Open Market Announces Joint Marketing
and Technology Agreement With Vignette
Corporation
PR Newswire - February 24, 1999 08:32
Delivering Best-of-Breed Solution for Merchandising-Centric Businesses
BURLINGTON, Mass., Feb. 24 /PRNewswire/ -- Open Market, Inc.
(Nasdaq: OMKT), a leading provider of Internet commerce and
information publishing software, today announced a joint marketing and
technology agreement with Vignette Corporation (Nasdaq: VIGN), a
leading provider of Internet Relationship Management (IRM) software
products and services. This collaboration combines Open Market's
award-winning Internet commerce solution, Transact(TM), with Vignette's
StoryServer(TM) 4, the industry's leading Web application system for
managing relationships throughout the entire online customer lifecycle.
Under the terms of the agreement, Open Market and Vignette will jointly
develop and market an extension toolkit which will primarily serve to
expedite deployment and accelerate time to market of the complete "best of
breed" Internet Relationship Management and order management solution.
This combined solution will help online businesses customize their offerings
to each customer's preferences and then provide robust order management,
scalable transaction processing, and customer service capabilities.
One of the first customers to take advantage of the combined solution is The
Yucaipa Companies, an investment firm that recently made headlines after
announcing the $20 billion merger between Fred Meyer Inc. and Kroger
Co. and plans for an electronic commerce destination due out later this year.
According to Richard Wolpert, partner in charge of The Yucaipa
Companies Internet and technology ventures, "The combined solution
provided by Open Market and Vignette puts our online initiatives on the
cutting edge as the future of electronic commerce is turning away from the
stale, catalog style commerce to a more entertaining and dynamic
environment. This partnership provides us with the level of sophistication we
need for Internet Relationship Management and transaction management."
"The Vignette/Open Market partnership will deliver the best-of-breed
Internet Relationship Management solutions and Internet commerce system
to the marketplace," said Gary Eichhorn, president and CEO of Open
Market, Inc. "Customers are demanding deep functionality in both content
and commerce to achieve online business success."
"We chose to partner with Open Market because they truly understand the
requirements for successful Internet commerce," said Greg Peters, president
and CEO, Vignette Corporation. "We believe, our customers will now be
able to deliver an integrated, seamless solution that incorporates all the
components of Internet Relationship Management including content
management, lifecycle personalization, and decision support with complete
customer service and online order management."
More about Vignette Corporation
Vignette Corporation (Nasdaq: VIGN), a leader in the category of Internet
Relationship Management software products and services, provides
enterprise solutions for companies that are building businesses online.
Vignette's products and services, which include StoryServer 4 TM and its
recently announced Vignette Syndication Server TM (VSS), are designed
to allow businesses to use the Web as a new channel for customer
acquisition and retention. More than 190 companies, including National
Semiconductor, PNC Bank, Bay Networks, CNET and Ziff-Davis' ZDNet,
use StoryServer to serve a combined 30 million page views per day.
Vignette's numerous industry awards include the Red Herring Magazine's
Best Overall Private Company in 1998, 1998 Best Product Award for
StoryServer; Upside Magazine's Hot Private Company in the Net
Infrastructure Category; and the NewMedia Magazine 500, Hottest
Companies in Digital Media Award. Vignette partners with 20 leading
vendors in advertising management, electronic commerce and
personalization to provide comprehensive solutions for its customers.
Headquartered in Austin, Texas, Vignette Corporation also has offices
located throughout Europe and in Australia and can be found on the World
Wide Web at vignette.com.
More about Open Market
Founded in 1994, Open Market, Inc. (Nasdaq: OMKT) is the
market-share leader in Internet commerce software. Open Market's
high-performance application software products and professional services
allow its customers to engage in business-to-consumer and
business-to-business Internet commerce, information commerce, and
commercial publishing. Among Open Market's distinguished roster of global
customers are many of the most popular domains on the Web, including
Lycos.com, AOL.com, Time Warner's Pathfinder.com, major industrials
such as Ingram Micro, Milacron, and Acer, more than 700 publishers using
Folio Products, including the top 10 commercial publishers, and 10 of the
world's top 13 national telephone companies. The company, headquartered
in Burlington, Massachusetts, with offices in Japan, Canada, the UK,
France, Germany, The Netherlands, Italy, and Australia can be reached by
calling 1.888.OPEN.MKT or by visiting openmarket.com.
This news release contains forward-looking statements that involve a
number of risks and uncertainties. Among the important factors that could
cause actual results to differ materially from those indicated by such
forward-looking statements are the company's limited operating history,
delays in product development, development of the Internet market,
changes in product pricing policies, competitive pressures, and the risk
factors detailed from time to time in the company's periodic reports and
registration statements filed with the Securities and Exchange Commission.
Open Market, Transact and We ARE Internet Commerce are trademarks
or registered trademarks of Open Market, Inc. in the United States and
other countries. StoryServer is a trademark of Vignette Corporation. All
other names are used for identification purposes only and may be
trademarks of their respective owners.
SOURCE Open Market, Inc.
/CONTACT: Media, Beth Winkowski, 781-359-7411,
winkowski@openmarket.com,
or Investor, Julie Lorigan, 781-359-7589, lorigan@openmarket.com, both
of Open
Market, Inc./
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