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Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?

To: E. Graphs who wrote (5694)	2/24/1999 6:57:00 PM
From: E. Graphs	Read Replies (1) \| Respond to of 29970

Excite CEO George Bell, Excited by the Web "The Web According to Me Unless I'm Wrong" wired.com >>...Bell said 50 percent of Excite's traffic still comes from searches. Excite has 4 million daily users, but personalization brings people back. Twenty million subscribers have personalized Excite pages, and they come back 25 times more frequently than those who don't, he said. People are getting addicted to their personalized pages, he said. "It's good heroin." Excite uses MatchLogic, an ad-targeting subsidiary of At Home, to gather user information, which helps the site deliver directed content and ads. The "task solving" that Excite provides, Bell said, drives usage, which begets data, which feeds targeted marketing. He also said that Excite is getting "huge responses" to its direct marketing email, and that if email matches a user's interests, they don't consider it spam. For the advertiser, Bell said that Excite will one day be able to offer one report, every 24 hours, across all media, which can recommend to the advertiser changes they might want to make in a current ad campaign. He said advertisers already have access to this on narrowband with MatchLogic, and that a few months ago the company started using SpeedSelect, which "sniffs" the speed of a user's connection across all bands and feeds that information to the advertiser... <<