To: GARY P GROBBEL who wrote (142 ) 2/24/1999 11:59:00 AM From: GARY P GROBBEL Respond to of 183
Online Shopping with Catalog City Goes Live on the Internet STONY POINT, N.Y.--(BUSINESS WIRE)--February 24, 1999--Diplomat Direct Marketing Corporation (NASDAQ: DIPLE - news; the ''Company'') announced that its fully interactive version of both its Lew Magram and Brownstone Studio catalogs are now live on the Catalog City website (http://www.catalogcity.com). This announcement follows the Company's release dated December 30, 1998, when the Company announced that it had signed an agreement with Catalog City to host online, fully interactive versions of its two women's apparel catalogs. Catalog City has an agreement with Yahoo! Inc. (http://Shopping.Yahoo.com), a global internet media company which provides millions of consumers with links to Catalog City's home page. Jonathan Rosenberg, President and CEO, said, ''Catalog City is one of the largest online catalog providers on the web. We are proud that Catalog City has posted our Lew Magram and Brownstone Studio catalogs within its ''Top Catalog Brands'' featured on Catalog City's home page. This positioning will maximize our exposure to millions of online shoppers. We anticipate that the Shopping.Yahoo.com search engine will drive additional traffic to the site. This is part of our overall internet strategy to increase the Company's e-commerce presence on the web.'' Disclaimer: This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof. Contact: Diplomat Direct Marketing Corporation, Stony Point Jonathan Rosenberg, President and CEO 201-833-4450, ext. 3592 E-mail: diplcorp@aol.com Investor relations website: diplomatdirect.com