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Technology Stocks : 3Com Corporation (COMS) -- Ignore unavailable to you. Want to Upgrade?


To: nord who wrote (28242)2/23/1999 10:51:00 PM
From: Mang Cheng  Read Replies (1) | Respond to of 45548
 
"Home Shopping Network Upgrades Revenue-Generating Call Center Using Ultra-fast Gigabit Ethernet 3Com Systems"

SANTA CLARA, Calif.--(BUSINESS WIRE)--Feb. 23, 1999-

High-Speed 3Com Systems Power Fault-Tolerant Call Center Network;
Drive Leading TV Retailer's Sales Transactions and Profitability

3Com Corporation (Nasdaq: COMS - news) today announced that Home
Shopping Network Inc. (HSN), the nation's premier television-based retailer, has
upgraded its revenue-generating call center network using advanced 3Com
systems to keep pace with rapidly accelerating sales. The 1000-seat call center
network relies on a Gigabit Ethernet backbone based on 3Com's new generation
CoreBuilder® 9000 enterprise switch and a myriad of SuperStack® II Ethernet
workgroup switches. The company's St. Petersburg, Florida call center network
rapidly and reliably processes HSN customers' purchases 24-hours a day. The
fast-growing electronic retailer plans to complete the second phase of the call
center network upgrade in early 1999 and is also using 3Com systems to create
a separate data storage network isolating data backup traffic from the
mission-critical network.

Founded in 1977, Home Shopping reaches 70 million households through its
three channels, The Home Shopping Network, America's Store, and Home
Shopping En Espanol. The company's programs market a broad range of
consumer items to viewers at exceptional values and provide them with the
added convenience of shopping from home. In 1997, HSN's 5 million customers
placed roughly 57 million calls to the call center and ordered more than $1 billion
in merchandise. In the fourth quarter of 1998 Home Shopping reported both the
largest volume month and single day sales in their history.

Driven by 3Com systems, HSN's call center network is ably supporting this
dramatic increase in calls and sales while maintaining the company's tradition of
customer service excellence. Using a newly deployed client/server Sales and
Service System (SASS) application, HSN is accelerating customer sales and
service activities such as retrieval of customer account information, execution of
credit authorizations and initiation of fulfillment and shipping. Fueled by the call
center data network's sub-second response times, SASS's simplified graphical
user interface lets HSN process more calls per hour than the company's
character-based mainframe application, which the software replaced.

The HSN call center network is also reducing the time it takes agents to answer
customer calls through its support of Lucent Technologies' automated call
distribution (ACD) system, which automatically routes incoming calls to the first
available agent. To optimize the call center network's performance, HSN's
switched Ethernet storage network backs up all transactions captured by the
revenue-driven SASS application. The storage network also allows HSN to
choose from a myriad of backup options, including continuous online backup of
network servers and the company's Unisys ClearPath mainframe without
impacting the production environment.

''HSN's call center handles an average of 160,000 calls per day, with peaks as
high as 250,000 calls, and the number is climbing,'' said Roderick White, the
company's vice president of telecommunications. ''Because our call center is a
source of revenue generation, we need a high-speed network that can support
our bandwidth demands and run around the clock without disruption of service.
Using 3Com's Gigabit and switched Ethernet solutions, we're benefiting from a
fast and completely fault-tolerant environment that can scale to support our
network traffic needs today and into the foreseeable future.''

The CoreBuilder 9000 switch and SuperStack II Switch 3900s additionally are
providing sixteen virtual LANs (VLANs), which are optimizing response times
from application servers to call center agents speaking with customers. The
VLANs also ensure that if any part of the call center network fails, other parts
will remain unaffected. The two CoreBuilder 3500 systems provide Layer 3
switching between VLANs and have redundant 10/100 Mbps Fast Ethernet
connections to the Unisys mainframe. Each call center Intel Pentium PC
connects to one SuperStack II Switch 1100 switch via switched 10 Mbps
Ethernet.

HSN's new data storage network will use an Ethernet backbone consisting of
two SuperStack II Switch 9300 switches and 11 SuperStack II Switch 3900
switches that connect to 50 servers. Along with the 3Com hardware, HSN is
using 3Com's Transcend® Enterprise Manager management software to control,
configure and manage its new infrastructure. HSN also plans to use 3Com's
InfoVista(TM) service level manager application and Transcend Traffix(TM)
Manager. InfoVista provides trending and analysis capabilities that will manage
the SASS application's response time and service levels. Traffix offers complete
network monitoring capabilities, including utilization, statistics and alerts, and
will be used to manage the company's VLANs.

Using 3Com Care(TM) professional services, 3Com complemented HSN's
in-house network engineering staff by providing network installation, design,
configuration and performance checks. 3Com is also delivering 24 x 7 support,
free software upgrades and advance hardware replacement to HSN through its
Guardian(sm) service program.

''3Com gave us a total enterprise solution that completely meets our networking
needs,'' said Joseph Piplica, the company's director of network engineering.
''The scalable speed and reliability of their systems, and their comprehensive
support ensures that we can process every customer transaction with maximum
efficiency and continue to provide the quality service we need to retain our
customer's loyalty and improve our bottom line.''

Bandwidth Insurance for the Transaction Explosion

HSN's new networks resulted from a virtual explosion of call center transaction
volumes in 1998. The company's preexisting 10 Mbps (megabits per second)
shared Ethernet network was already buckling under the weight of the slower
call center sales application as well as administrative applications and traffic
generated by data backups. Facing the need to support even greater network
traffic, Home Shopping selected 3Com based on the price/performance of its
Gigabit Ethernet CoreBuilder 9000 switch and SuperStack II edge switches as
well as its comprehensive 3Com Care project management services.

''3Com provided superior Gigabit technology at very competitive price points as
well as design and implementation services that enabled us to deploy the new call
center network in a record two-and-a-half weeks,'' said Piplica. ''In my years of
experience, I've never seen a project of this magnitude completed so quickly and
so flawlessly.''

Launched in September 1998, the HSN call center network uses a Gigabit
Ethernet backbone comprised of a single CoreBuilder 9000 enterprise switch
with redundant Gigabit Ethernet connections to two CoreBuilder 3500 Layer 3
high-function switches and two SuperStack II Switch 3900 switches. Equipped
with four power supplies and redundant switching engines, the CoreBuilder 9000
switch also has redundant 100 Mbps Fast Ethernet connections to 44
SuperStack II Switch 1100 switches in ten call center wiring closets. The two
SuperStack II Switch 3900 switches deliver redundant 100 Mbps Fast Ethernet
links to three Sun Microsystems application and enterprise servers, 11 Compaq
Proliant Microsoft Windows NT servers and a Unisys ClearPath mainframe. The
servers support general business, email and the SASS application; the mainframe
supports order entry services triggered by customer's purchases.