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To: GrokSoup who wrote (42115)2/24/1999 12:47:00 AM
From: Lizzie Tudor  Read Replies (1) | Respond to of 164684
 
Only down 1%? I would have expected down minimum 30% seriously for January. Then a slow build in Febuary and a huge boom in March for business and tax related books. Well, that was what we saw in software at Dell.... I figured the patterns would be similar.



To: GrokSoup who wrote (42115)2/24/1999 7:15:00 AM
From: Tom D  Read Replies (1) | Respond to of 164684
 
Do you have the October Media Metrix data?

The most meaningful comparison, imho, would be to compute the average of October, November and December to get a Q4 98 average. Then to compare January, and then the average of January and February to this Q4 average. I could not find the October data. Do you have it?

If you take a look at my posting on this thread, #41828, you can see my analysis of the Media Metrix data which I do have.

Tom D


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